Role OverviewThe Business Development Associate – Food & Beverage Equipment Solutions will drive business growth by understanding customer requirements and recommending suitable equipment and technical solutions for the food and beverage industry. The role involves B2B equipment sales, application-based consultation, product demonstrations, and building long-term relationships with industrial customers. The ideal candidate will combine knowledge of food processing and industrial operations with strong sales and business development skills to deliver customer-focused, commercially viable solutions.

Key Responsibilities
• Identify and develop new business opportunities within the food and beverage processing industry.
• Engage with B2B customers to understand their production processes, equipment requirements, and operational challenges.
• Recommend suitable food processing equipment and industrial solutions based on customer applications.
• Manage the sales cycle, including lead generation, customer visits, technical discussions, quotations, negotiations, and order closure.
• Conduct product presentations, technical demonstrations, and application discussions with prospective customers.
• Coordinate with internal engineering, technical support, and service teams to develop suitable solutions.
• Respond to customer queries and provide application-focused recommendations.
• Build and maintain solid relationships with food manufacturers, beverage companies,



food processing plants, and other industrial clients.
• Identify opportunities for upselling, cross-selling, and expanding business within existing accounts.
• Track market developments, competitor activities, and customer requirements to support business growth.
• Achieve assigned sales targets and contribute to revenue growth. Qualifications & Skills
• B.
Tech. in Food Technology or a relevant technical qualification.
• Experience in B2B equipment sales within the food and beverage industry.
• Understanding of food processing operations, production lines, and industrial equipment applications.
• Strong business development, lead generation, negotiation, and customer relationship management skills.
• Ability to understand customer requirements and translate them into suitable equipment solutions.
• Excellent communication, presentation, and problem-solving skills.
• Willingness to travel for customer visits, plant meetings, product demonstrations, and business development activities.
• Proficiency in preparing quotations, sales proposals, and customer follow-ups. Experience
• 2–4 years of relevant experience in B2B industrial equipment sales, preferably serving the food and beverage processing industry.
• Experience in selling food processing machinery, packaging equipment, industrial cleaning systems, or related equipment will be an advantage.

📌 Business Development Associate (India)
🏢 Multidimensions
📍 India