Job Opportunity: Custom Software Engineering Consultant / Analyst (Marketing Automation & Claude AI)

Location:
Mumbai (Work from Office
- WFO) Shift: Flexible Shifts

Qualifications:
Any Graduation Notice Period: Immediate to 30 Days Preferred Company Overview We are a global professional services company driving innovation and digital transformation across industries. We assist organizations in optimizing their operations, maximizing marketing efficiency, and accelerating time to market through cutting-edge technology, data systems, and next-generation automation services. Position Overview We are seeking dynamic and technologically proficient Marketing Operations professionals to join our team in Mumbai. This role addresses increasing marketing complexity and shifting resource landscapes by driving campaign performance with deep functional and technical expertise. The ideal candidate will accelerate time to market and scaling efficiencies through data systems, advanced marketing platforms, generative AI assistants, and customer engagement channels. Positions are open across two experience levels based on professional background:
• Analyst Level: 3 to 5 years of experience
• Consultant Level: 7 to 11 years of experience (Salary Range: Commensurate with senior experience Employment Details
• Senior Tracks
• Designation: Custom Software Engineering Analyst / Consultant
• Skill Required: Marketing Operations
- Campaign Management
•

Location:
Mumbai, India
• Work Mode: Work From Office (WFO)
• Shift Structure: Versatile shifts based on project requirements
• Notice Period: Immediate to 30 days notice period preferred
•

Qualifications:




Any Graduation degree completed Core Technical Skills Required
• Marketing Automation Platforms: Extensive operational knowledge of Oracle Eloqua is required. Additional experience with Marketo or Adobe Campaign Classic is highly preferred for senior tracks.
• Generative AI and Productivity: Proficiency in utilizing advanced AI assistants like Claude to accelerate campaign asset creation, script debugging, content generation, and brief summarization.
• Data and Databases: Strong proficiency in SQL and core database management concepts including audience segmentation, data queries, and data extensions.
• Frontend and Integration: Familiarity with HTML, CSS, and JavaScript for template customization, rendering troubleshooting, and layout optimization. Exposure to REST APIs for platform capabilities is preferred.
• Digital Marketing Concepts: Comprehensive understanding of email marketing best practices including deliverability, A/B testing, segmentation, frequency capping, and personalization rules. Key Roles and Responsibilities Campaign Execution and Journey Automation
• Set up, configure, and execute end to end multichannel marketing campaigns across email, SMS, push notifications, social/paid media, and direct mail utilizing enterprise automation and Customer Data Platforms.




• Leverage Claude and generative AI tools to efficiently draft, format, and adapt dynamic content variants, scale personalization parameters, and optimize email template structures.
• Design and manage automated user journeys, nurture streams, welcome series, dynamic landing pages, and triggered communications.
• Conduct precise audience segmentation and multivariate A/B testing to consistently optimize campaign performance and user experience. Quality Assurance and Risk Mitigation
• Lead rigorous quality assurance testing and technical validation of complex campaign setups, data queries, and dynamic content personalization rules.
• Validate customer journeys and automation workflows to ensure subscribers progress through intended paths with zero logic conflicts or data latency.
• Ensure all active campaigns strictly adhere to global data privacy regulations, anti spam laws, and deliverability guidelines. Work Orchestration and Governance
• Review business and marketing briefs to analyze requirements, identify technical deployment risks, and provide platform guidance prior to campaign deployment.
• Adhere to established Standard Operating Procedures, Desktop Procedures, and quality checklists to maintain zero defect campaign execution.
• Utilize enterprise ticketing and request management tools to record updates, technical parameters, and timestamps accurately.
• Collaborate with cross functional teams including project managers, data analysts, and design teams to align technical deployment with user interface principles and business goals.

📌 Custom Software Engineering Consultant (Mumbai)
🏢 BIITECH
📍 Mumbai