23 Oct
|
Tata Play
|
Mumbai
We're seeking a driven PR qualified to craft and execute impactful regional and national campaigns for Tata Play. This role demands a knack for generating buzz around brand initiatives, product/service launches, and tech innovations. Ideal candidates will excel at culling out compelling stories for sustained media buzz, possess a flair for writing consumer and corporate press releases, and have strong media relations, within trade and consumer media. Experience in LinkedIn management will be preferred. Media Relations
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• Develop and maintain relationship with journalists across India in identifiable media hubs
• Market Visits – Planning and execution of media visits/ on-ground connect across relevant markets. Brand Positioning
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• Building the PR strategy basis launch calendar
• Strengthen brand perception & increase brand recall value
• Promoting Brand and Digital Campaigns
• Positioning Tata Play’s products and services Public Relations
• Liaison with the PR agency for achieving the defined deliverables
• Drafting articles, case studies, story angles etc; disseminate the right kind of info. Push for timely coverage of information
• Media intelligence and participation in industry stories
• Liaise with various departments for newsworthy information which can be leveraged in the media Education -master’s in public relations /mass media Experience
- 6-8 years of experience in similar industry/ agency.
📌 Manager - Corporate Communications (Mumbai)
🏢 Tata Play
📍 Mumbai