Job Description
Digital Marketing SpecialistSpecialization: Social Media Marketing (SMM) | Search Engine Optimization (SEO) | Generative Engine Optimization (GEO) Department: Digital Marketing

Experience:
3–5 Years Employment Type: Full-Time Work Mode: In office

Location:
SNS Square, Coimbatore Work Schedule
• Working Days: Monday to Saturday
• Shift Options:
• 8:00 AM – 6:00 PM
• 9:00 AM – 7:00 PM
• Breaks: 30-minute morning break, 1-hour lunch break, and 30-minute evening break. Shift timings will be assigned based on business requirements. Role OverviewSNS Square is seeking a results-driven Digital Marketing Specialist with hands-on experience in Social Media Marketing (SMM), Search Engine Optimization (SEO), and Generative Engine Optimization (GEO). The ideal candidate will be responsible for strengthening brand visibility across search engines, social media platforms, and AI-powered search experiences while driving organic traffic, audience engagement, and qualified lead generation.

Key Responsibilities
1. Social Media Marketing (SMM)
• Develop and execute social media strategies for LinkedIn and Instagram.
• Plan, manage, and maintain content calendars aligned with marketing objectives.
• Improve audience engagement, brand awareness, and lead generation.
• Monitor social media performance and optimize content strategies. 2. Search Engine Optimization (SEO)
• Implement on-page, off-page, and technical SEO strategies.
• Conduct keyword research, competitor analysis, and search intent analysis.
• Optimize website content, landing pages, and metadata to improve search rankings.




• Drive organic traffic and improve website conversions. 3. Generative Engine Optimization (GEO)
• Optimize content and brand presence for AI-powered search platforms such as ChatGPT, Perplexity, and Google AI Overviews.
• Improve brand discoverability and the likelihood of being cited in AI-generated responses.
• Apply content structuring, entity optimization, and relevant authority-building techniques to improve AI search visibility.
• Track emerging trends in generative search and adapt optimization strategies accordingly. 4. Analytics and Performance Optimization
• Monitor website and campaign performance using Google Analytics 4, Google Search Console, SEMrush, Ahrefs, or equivalent tools.
• Analyze key performance indicators, including organic traffic, keyword rankings, engagement, and conversions.
• Prepare performance reports and implement data-driven improvements.
• Identify opportunities to improve marketing effectiveness and return on investment. 5. Strategy and Collaboration
• Align digital marketing initiatives with organizational goals and business priorities.
• Collaborate with internal teams to develop effective content and marketing campaigns.
• Support integrated marketing initiatives focused on brand growth and lead generation.




• Stay updated on digital marketing trends, search algorithm changes, and emerging AI search technologies. Required Skills and Qualifications
• 3–5 years of relevant hands-on experience in digital marketing, particularly SMM and SEO, with practical knowledge of GEO.
• Strong understanding of digital marketing strategies, search algorithms, content optimization, and audience targeting.
• Practical knowledge of AI-powered search platforms and generative search optimization techniques.
• Proficiency in digital analytics, campaign reporting, and performance optimization.
• Demonstrated ability to improve digital visibility, organic traffic, social engagement, and lead generation through measurable results or case studies.
• Strong analytical, communication, organizational, and project management skills.
• Experience in B2B marketing, IT services, or technology-driven businesses is preferred. Expected Outcomes
• Improved brand visibility across traditional search engines and AI-powered search platforms.
• Stronger organic search performance and increased website traffic.
• Improved social media engagement and brand awareness.
• Increased qualified leads and website conversions.
• Measurable improvements in digital marketing performance through data-driven optimization.

How to Apply
Interested candidates may share their updated résumé along with relevant work samples, campaign portfolios, or case studies through the application channel specified by SNS Square. LEARN. CREATE. COLLABORATE. GROW. Good ideas deserve great people. SNS Square | Coimbatore

📌 Digital Marketing Specialist – SMM | SEO | GEO (Coimbatore)
🏢 SNS Institutions
📍 Coimbatore