Company Description The Propertist is a real estate classified portal specializing in strategic marketing and promotion of property projects, lead generation & lead management. The team designs customized project promotion campaigns that focus on clear, communicable USPs and precisely defined target audiences. Using detailed analysis of site visits, conversions, audience profiles, competitor activity, and project ticket size, The Propertist develops tailored marketing tactics to meet client goals. With over 12 years of industry experience, the company has partnered with major real estate brands. Role Description
- (Exp 3+ Years) Plan, execute, and optimize paid campaigns across:
• Meta Ads (Facebook & Instagram)
• Google Ads (Search, Display, Demand Gen)
• Manage monthly advertising budgets
• Monitor and improve key performance metrics such as CPL, CPA, and ROAS
• Perform A/B testing on ad creatives, copies, and landing pages to improve conversions
• Conduct keyword research and audience targeting to enhance campaign performance
• Analyze campaign data using tools like Google Analytics (GA4) and Ads Manager




• Identify high-performing campaigns and scale them strategically
• Coordinate with internal teams (design/content) to develop high-converting creatives
• Continuously track, report, and optimize campaign performance Qualifications
• Candidates should possess robust skills in performance marketing, including paid search, paid social, display advertising, and lead generation.
• Candidates should possess skills in campaign analytics and optimization, such as tracking KPIs, A/B testing, conversion rate optimization, and data-driven decision making.
• Candidates should possess skills in marketing strategy and planning, including audience segmentation, funnel design, and ROI-focused budgeting.
• Candidates should possess skills in marketing technology and tools, such as ad platforms (Google Ads, Meta Ads), analytics tools (Google Analytics), and CRM or marketing automation systems.
• Candidates should possess excellent communication and collaboration skills, with the ability to coordinate with cross-functional teams and present clear performance reports.

📌 Performance Marketing Manager (Mumbai)
🏢 The Propertist
📍 Mumbai