Location:
Pune (On-Site)

Experience:
5+ Years Employment type: Full Time CTC Offred: 6-7 LPA Industry Type: D2C, Dairy, F&B; FMCG About Desi Farms Desi Farms is a rapidly growing D2C dairy brand committed to delivering 100% pure, farm-fresh dairy products directly to consumers. As we continue to scale, we are looking for a data-driven senior performance marketing executive who will take full ownership of our paid acquisition channels, drive customer growth, optimise marketing efficiency, and contribute directly to scaling our business.

Key Responsibilities
•
· Paid Media Management: Plan, launch, manage, and optimise acquisition campaigns across Google Ads and Meta (Facebook & Instagram) to scale customer acquisition while maintaining target CAC and ROAS benchmarks.
• Testing & Optimisation: Design and execute A/B tests across ad creatives, copy, landing pages, offers, and audience targeting to continuously improve conversion rates and marketing efficiency.
• Budget Allocation & Forecasting: Manage and allocate advertising budgets across channels based on performance trends, attribution data, and business objectives to maximise blended returns.
• Analytics & Reporting: Monitor and analyse key performance metrics, including CAC, ROAS, MER, conversion rate, retention, and CLV, using Google Analytics 4 and Looker Studio; present actionable growth insights to leadership.
• Tracking & Attribution: Ensure accurate implementation of conversion tracking, pixels, events, and attribution systems; collaborate with technical teams to troubleshoot and improve data accuracy.




• Cross-Functional Collaboration: Partner with creative, content, CRM, and retention teams to produce high-performing ad creatives, compelling messaging, and cohesive customer funnels.
• Requirements & Qualifications
•
·

Experience:
5+ years of hands-on experience in performance marketing or growth marketing, managing and scaling campaigns on Google Ads and Meta Ads.
• Domain Expertise: Prior experience with D2C brands in dairy, food & beverage, FMCG, or related consumer categories is preferred.
• Funnel & Data Acumen: Strong understanding of acquisition funnels, attribution models, conversion tracking, and campaign optimisation.
• Tool Proficiency: Hands-on expertise in Google Analytics 4, Looker Studio, Meta Ads Manager, and Google Ads.
• Copywriting

Skills:
Strong copywriting ability to draft high-converting ad copy, campaign messaging, and brand communication.
• Modern Tech: Familiarity with AI tools and contemporary marketing technologies is a plus.
• Mindset: Strong communication, problem-solving skills, and the ability to take ownership in a fast-paced environment. Why Join Desi Farms?
• High Ownership: Direct control over acquisition channels with measurable impact on revenue growth.
• Leadership Access: Work directly alongside the founders and executive leadership team.
• Brand Growth: Play an instrumental role in shaping the growth story of one of India's emerging premium dairy brands.
• Work Culture: Thrive in an entrepreneurial, merit-driven, and collaborative environment.

📌 Senior Performance Marketing Executive (Pune)
🏢 Desi Farms
📍 Pune