Company Description Strings Marketing Pvt. Ltd. builds and manages the Mirada brand, a creative toy and lifestyle company focused on imaginative, safe, and high-quality products for children. Mirada designs and manufactures soft toys, cushions, pillows, backpacks, DIY products, notebooks, and puzzles that encourage self-expression, confidence, and open-ended play. The company emphasizes child-safe materials, ethical manufacturing, and fair wages for skilled artisans in its own production facility. Mirada strives to meet international standards while ensuring its products have a positive impact on children and support a healthy, sustainable work environment. This mission-driven approach offers team members the opportunity to contribute to a brand that values creativity, social responsibility, and product excellence. Role Description The D2C – Sales & Marketing Head is a full-time, in office role based in Noida, responsible for driving direct-to-consumer growth for the Mirada brand. This role will oversee end-to-end D2C strategy (www.miradakids.com) , including sales planning, marketing campaigns, brand positioning, and customer acquisition and retention across Website. The individual will lead website optimization, performance marketing, plan promotion to achieve revenue and profitability goals for the website. Day-to-day responsibilities include managing digital and performance marketing initiatives, coordinating with creative teams for content and brand communications,



and ensuring a consistent customer experience across platforms. The role also involves collaborating with production, operations, and customer service teams to align inventory, marketing plans, and feedback loops, as well as mentoring and guiding the sales and marketing team to meet KPIs. Qualifications
• Strong expertise in Market Planning and Marketing Management to design and execute D2C growth strategies.
• Proficiency in Market Research to analyze consumer behavior, competition, and category trends.
• Proven experience in Sales, including D2C sales funnel management, revenue forecasting, and conversion optimization.
• Capability in Public Relations and brand communication to build brand visibility and reputation.
• Experience with digital marketing channels (e-commerce, social media, performance marketing, CRM) and data-driven decision-making.
• Demonstrated leadership skills with experience managing cross-functional teams in sales and marketing.
• Excellent analytical, negotiation, and stakeholder management skills, with a focus on measurable outcomes.
• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field from reputed college; experience in consumer products, toys, or lifestyle brands is an advantage. Other Details
•

Experience:
5
- 8 years
• Salary Bracket : 18-24 Lacs P.
A.
•

Location:
Noida

📌 C - Sales & Marketing Head (Noida)
🏢 Strings Marketing
📍 Noida