Performance Marketing Executive – TTN Garage & TTN Retail

Location:
Pune, Maharashtra Employment Type: Full time, in office Preferred

Experience:
2–4 years in performance marketing About Tight The Nut Tight The Nut (TTN), operated by Krebzinstar Private Limited, is a technology-driven automotive aftermarket company helping independent garages digitise operations and improve access to spare parts. Our businesses include TTN Garage, a garage management platform for job cards, invoicing, inventory, customer reminders and business management, and TTN Retail, our B2B spare-parts fulfilment business for garages and retailers. We are building solutions that help automotive businesses operate more efficiently, serve customers better and grow sustainably. Learn more: www.tightthenut.com

About the Role
We are looking for a hands-on Performance Marketing Executive to plan, execute and optimise marketing campaigns for TTN Garage and TTN Retail. Your primary focus will be Meta Ads and Google Ads, supported by local offline marketing and LinkedIn content. You will work closely with the founders, sales, customer success and operations teams to turn marketing spend into qualified enquiries, product demos, paying subscriptions and ordering customers. This role suits someone who enjoys running campaigns directly, testing creative ideas, analysing results and understanding customers through conversations and field visits.

Key Responsibilities
Paid Advertising: Meta Ads & Google Ads
• Set up, manage and optimise campaigns across Facebook, Instagram and Google, including lead generation, paid search and remarketing.
• Research garage-owner and retailer audiences, search intent, keywords, competitors and serviceable locations.
• Write ad copy, prepare creative briefs and coordinate production of images, videos and landing pages.
• Test audiences, creatives, offers, keywords and landing pages to improve lead quality and conversion.
• Manage approved budgets, monitor spend and recommend budget changes based on business results.




• Maintain account hygiene and follow platform advertising policies. Lead Generation & Conversion
• Build campaigns that generate qualified demo enquiries and paid subscriptions for TTN Garage.
• Plan TTN Retail campaigns around operational readiness, serviceable areas, stock availability and fulfilment capacity.
• Work with sales and customer success to track lead quality, follow-ups, demos, onboarding and conversions.
• Identify gaps between enquiry and purchase, and improve messaging and customer journeys.
• Support remarketing, customer reactivation and repeat-purchase campaigns. Offline & Local Marketing
• Plan and execute garage visits, local promotions, product demonstrations, trade events and partner campaigns with the sales team.
• Coordinate brochures, flyers, QR codes, standees and other promotional materials.
• Use source tags, campaign codes or QR links to track offline enquiries and subsequent conversions.
• Gather customer feedback from the field to improve offers, positioning and campaign content. LinkedIn & Content
• Maintain a content calendar for TTN’s LinkedIn page and support founder posts.
• Write and publish approved product updates, customer stories, industry insights and company announcements.
• Coordinate customer permissions and verify claims before publishing testimonials or results.
• Track relevant enquiries and conversations generated by content, alongside engagement. Tracking, Reporting & Optimisation
• Set up and validate conversion tracking using GA4, Google Tag Manager, Meta Pixel and relevant CRM tools, with technical support where required.
• Maintain separate campaign budgets, funnels and reporting for TTN Garage and TTN Retail.




• Prepare weekly reports covering spend, qualified leads, conversions, customer acquisition cost and learning from experiments.
• Distinguish platform-reported conversions from confirmed CRM sales and collections.
• Evaluate Retail campaigns using contribution after discounts and fulfilment costs, alongside revenue. What We Are Looking For
• Practical experience independently managing Meta Ads and Google Ads.
• Strong understanding of lead generation, conversion tracking, remarketing and A/B testing.
• Ability to analyse campaign data using Excel or Google Sheets and translate findings into actions.
• Strong copywriting and communication skills, including writing professional LinkedIn posts.
• Ability to create basic creatives using Canva and coordinate more detailed design or video work.
• Commercial awareness of acquisition cost, conversion rates, customer retention and marketing returns.
• Comfortable speaking with garage owners and coordinating local marketing activities.
• Working proficiency in English and Hindi; Marathi is an advantage.
• Experience in SaaS, B2B marketing, automotive services or local business acquisition is preferred.
• A relevant degree is preferred; demonstrated campaign execution and results will carry significant weight. How Success Will Be Measured
• Qualified leads and cost per qualified lead.
• Lead-to-demo and demo-to-paid conversion for TTN Garage.
• Acquisition cost per new paying garage or first-time ordering customer.
• Campaign contribution to subscriptions, collections and repeat orders.
• Measurable conversions from offline campaigns.
• Accuracy of tracking, budget control and quality of campaign experiments. Targets will be agreed based on starting performance, approved budgets and sales and operational capacity.

How to Apply
[email protected]
• Share your CV and two campaign examples explaining the objective, budget, your contribution, results and key learning. Please anonymise confidential client information.

📌 Performance Marketing (Pune)
🏢 Tight The Nut
📍 Pune