Manager – Product Marketing Department: Product

Location:
Gurugram, Haryana

Experience:
4–6 Years A Day in the Life of This Role As a Product Marketing Manager at Meritto, you will work at the intersection of Product, Sales, Marketing, Customer Success, and Business Growth. Your responsibility will be to ensure that our products are positioned effectively, launched successfully, understood by customers, and adopted at scale. This is an ownership-driven, hands-on role where you will translate product capabilities into compelling value propositions, drive go-to-market initiatives, build competitive differentiation, and enable customer-facing teams to effectively communicate and sell our products. You will work closely with Product teams to understand what we are building and why, while independently owning how we take those capabilities to market. Success in this role will be measured by business outcomes, not just marketing deliverables.

Key Responsibilities
1. Product Positioning & Messaging
• Own product positioning, messaging, and value propositions across assigned products and capabilities.
• Develop differentiated narratives tailored to buyer personas, user personas, and customer segments.
• Translate complex product capabilities into clear, compelling, and outcome-driven customer stories. 2. Go-to-Market Strategy & Product Launches
• Own end-to-end go-to-market planning and execution for new products, features, and strategic initiatives.
• Define target audiences, launch strategies, communication plans, sales readiness requirements, and success metrics.
• Work closely with Product, Sales, Growth, and Customer Success to ensure successful launches and measurable market impact. 3. Product Adoption & Customer Engagement
• Develop and execute adoption marketing initiatives to improve awareness, activation, and utilization of new and existing capabilities.




• Identify adoption gaps using product usage data, customer feedback, and engagement insights.
• Partner with Product and Customer Success teams to execute targeted campaigns, customer education programs, webinars, and engagement initiatives. 4. Competitive Intelligence & Market Research
• Continuously track competitor products, positioning, launches, and emerging market trends.
• Translate competitive insights into differentiated messaging, battlecards, objection-handling frameworks, and actionable recommendations.
• Conduct customer research and analyze win/loss feedback to identify positioning gaps and market opportunities. 5. Sales Enablement
• Equip Sales and Customer Success teams with compelling product narratives, pitch decks, battlecards, use cases, and objection-handling frameworks.
• Drive product training and enablement initiatives to improve sales readiness and effectiveness.
• Continuously evaluate and improve enablement effectiveness using feedback, adoption of enablement assets, and sales performance insights. 6. Product Content & Communication
• Create high-quality product marketing assets, including website content, product pages, sales collateral, launch announcements, customer stories, and campaigns.
• Ensure consistent and differentiated messaging across customer-facing channels.
• Leverage AI tools to improve the speed, quality, and effectiveness of content creation and marketing execution. 7. Performance Measurement & Business Impact
• Define measurable success metrics for GTM, product adoption marketing,



and sales enablement initiatives.
• Track launch effectiveness, campaign performance, product awareness, adoption influence, competitive positioning, and pipeline contribution.
• Use data and customer insights to continuously optimize initiatives and demonstrate measurable business impact. What We're Looking For
• 4–6 years of Product Marketing experience in a B2B SaaS company, preferably in a multi-product workplace.
• Demonstrated experience independently owning product positioning, GTM initiatives, and product launches.
• Strong understanding of B2B SaaS business models, customer buying journeys, and product adoption.
• Exceptional storytelling, writing, and communication skills, with the ability to simplify complex product capabilities into compelling customer value propositions.
• Experience conducting competitive research, customer interviews, and win/loss analysis.
• Proven ability to develop sales enablement assets and collaborate effectively with revenue teams.
• Strong analytical mindset with experience measuring GTM effectiveness, adoption initiatives, and business outcomes.
• Ability to work independently, take ownership, and execute in a fast-paced, cross-functional environment.
• AI-first mindset, with hands-on experience using AI tools for research, content development, analysis, and marketing execution. Who We Are At Meritto, we believe in building more than just solutions. As one of India’s leading vertical SaaS + Agentic AI + Embedded Payments platforms for education, we empower educational institutions to streamline and transform their admissions, enrollment, student engagement, and financial operations through technology, automation, and AI. Our vision is to redefine how educational institutions operate by making their processes smarter, more efficient, and outcome-driven.

📌 Product Marketing Manager-B SAAS (Gurugram)
🏢 Meritto
📍 Gurugram