23 Oct
|
Roswalt Realty
|
Mumbai
23 Oct
Roswalt Realty
Mumbai
ROLE OVERVIEW We are looking for a Digital Marketing Manager to drive Roswalt Realty’s digital presence and performance marketing across our Signature Edition luxury real-estate projects. The role combines brand building, lead generation, paid media and digital analytics — with the sophistication and commercial discipline required for a premium audience.
KEY RESPONSIBILITIES
— Develop and execute digital marketing strategies for Roswalt Realty and its Signature Edition luxury projects. — Manage Google, Meta and other relevant paid-media campaigns with a strong focus on lead quality and ROI. — Plan and manage digital campaigns around project launches, offers and key milestones. — Work closely with creative teams to develop premium, high-performing digital content and campaigns. — Manage and optimise social-media platforms and digital brand presence. — Track campaign performance, CPL, lead quality, conversion and ROI; provide regular performance reports. — Work closely with Sales to improve lead quality and conversion. — Monitor competitors and emerging digital trends in the luxury real-estate space. — Manage digital agencies / vendors wherever required and ensure timely, high-quality execution. CANDIDATE REQUIREMENTS — 3–4 years of hands-on digital marketing experience, preferably in luxury real estate,
premium consumer brands, hospitality or lifestyle. — Solid hands-on experience in Meta Ads, Google Ads, performance marketing and analytics. — Understanding of lead-generation funnels and SFDC integration. — Strong content and brand sensibility suited to a premium / luxury audience. — Data-driven, commercially minded and comfortable working with senior stakeholders. — Ability to manage campaigns independently from strategy through execution and optimisation. — Graduate / Postgraduate in Marketing, Digital Marketing, Communications or related field. — Comfortable with a 6-day working week reporting from Mumbai. KEY SKILLS Meta Ads Manager
• Google Ads
• Performance Marketing
• Lead-Gen Funnels
• SFDC / CRM Integration
• GA4 & Analytics
• Landing Page Optimisation
• Social Media Management
• Content Briefing
• CPL & ROI Optimisation
• Luxury Brand Sensibility
• Campaign Reporting KEY OBJECTIVE OF THE ROLE To own end-to-end digital marketing for the Signature Edition portfolio — driving qualified lead volume at target CPL, protecting premium brand tone across every digital surface, and closing the feedback loop with Sales on lead quality.
📌 Digital Marketing Specialist (Mumbai)
🏢 Roswalt Realty
📍 Mumbai