FemiSafe is a fast-growing consumer brand building comfort-first solutions that address everyday micro-discomforts such as sweat, odour, friction, cramps and poor sleep. Role Description: This is a full-time, on-site role based in Kochi/Bangalore for a PPC Ads Executive. The PPC Ads Executive will manage and optimize paid advertising campaigns across platforms such as Meta Ads, and other relevant networks, focusing on performance, ROI, and brand growth. Daily responsibilities include keyword research, audience targeting, bid and budget management, ad copy creation, A/B testing, and monitoring campaign performance. The role involves analyzing data, preparing performance reports, and collaborating with marketing, design, and content teams to align campaigns with overall brand and business objectives. The PPC Ad Executive will also stay updated on industry trends, platform changes, and best practices to continuously improve campaign results.

Key Responsibilities
* Plan, launch and manage PPC campaigns on Amazon Ads and Flipkart Ads, and on quick commerce platforms such as Blinkit, Zepto, Swiggy Instamart and BigBasket.
* Conduct keyword, product and competitor research; build and maintain keyword and negative-keyword lists.
* Manage daily budgets and bids to meet targets for ROAS, ACoS, CPC, CTR and conversion rate.
* Set up and optimise sponsored product, sponsored brand and display ads, and in-app search and banner ads on quick commerce platforms.
* Work with the catalogue and content team to improve product titles, images, A+ content and pricing for better ad conversion.
* Run A/B tests on ad copy, creatives, targeting and product detail pages.
* Track city,



pin code and dark store level availability on quick commerce platforms so ads run only on in-stock, serviceable products.
* Track performance using platform dashboards, brand analytics reports and Excel/Google Sheets; prepare weekly and monthly reports with clear insights and recommendations.
* Monitor ad spend against sales, inventory and promotions; pause or scale campaigns as stock and margins require.
* Plan ad strategy around sale events, festivals and seasonal campaigns (for example Big Billion Days, Great Indian Festival, Onam).
* Stay current with platform updates, policies and industry best practices. Required Qualifications and

Skills:
* Bachelor's degree in Marketing, Business, or a related field.
* 1–3 years of hands-on PPC experience, with at least 1 year on e-commerce platforms such as Amazon, Flipkart or Meesho, and working knowledge of quick commerce platforms such as Blinkit, Zepto or Swiggy Instamart.
* Strong understanding of marketplace advertising metrics (ACoS, TACoS, ROAS, CPC, CPA, CTR).
* Proficiency with the Amazon Advertising console, Flipkart Ads and the ad dashboards of quick commerce platforms.
* Valuable command of Excel/Google Sheets (pivot tables, VLOOKUP/XLOOKUP) for analysis and reporting.
* Strong analytical and problem-solving skills, with attention to detail. Preferred Qualifications (Good to Have):
* Amazon Ads certification.
* Experience with ad automation or analytics tools (Helium 10, Jungle Scout, Data Studio/Looker Studio, etc.).
* Basic knowledge of marketplace SEO (listing and keyword optimisation).
* Experience in consumer products, health, wellness or personal care categories.

📌 PPC Ads Executive (Kochi)
🏢 FemiSafe
📍 Kochi