1. Position overview Senior Manager/ Senior Advisor/ Consultant
- Membership Portal and Member Engagement is accountable for the IC3 membership portal, the primary channel through which members receive their membership value. The role owns the portal's technology, information architecture, content program, operational upkeep and member engagement, serving schools and counsellors, universities, and organisations (NGOs, NFPs & corporates in education/ career counseling) 2.

Key responsibilities
Indicative time allocation is shown against each area. Member engagement carries the largest share, reflecting its priority. 2.1 Platform and technology management (20%)
• Serve as product owner for the membership portal, maintaining a prioritised feature backlog and a quarterly release plan.
• Manage the technology vendor or internal developers against agreed service levels, including uptime, defect resolution and change requests.
• Oversee integrations with payments, email, CRM etc. 2.2 Information architecture and user experience (15%)
• Define and maintain the portal structure, navigation and dedicated areas for each stakeholder group.
• Ensure a mobile-first experience, with pages that load reliably on lower-bandwidth connections (if applicable).
• Apply accessibility and brand standards consistently across all pages and templates.
• Use analytics and member feedback to run at least one usability improvement per quarter. 2.3 Content quality (25%)
• Own a 12-month content calendar covering all three stakeholder groups, reviewed monthly.
• Publish recent content at least weekly, including resources, toolkits, webinar recordings, event updates, research and member news.
• Source content from IC3 programs, conferences, partner universities, member institutions, and the content committee and manage approvals and attributions.
• Maintain a content governance policy covering ownership, review dates, archiving and quality standards.



2.4 Operations and maintenance (10%)
• Monitor portal health weekly, including broken links, login issues, page performance and security updates.
• Maintain accurate member records, renewal dates and access rights in coordination.
• Manage the member helpdesk for portal queries, responding within two business days.
• Ensure compliance with the Digital Personal Data Protection Act, 2023, and IC3 data policies, including consent and data retention.
• Retire or refresh outdated content in a quarterly content audit. 2.5 Member engagement (25%)
• Design structured onboarding journeys so that every new member activates core benefits within 30 days.
• Run a recurring engagement programme of newsletters, webinars, discussion forums, polls, member spotlights and recognition.
• Segment members by type, tier and activity, and tailor communication accordingly.
• Identify inactive members through usage data and run re-engagement campaigns ahead of renewal.
• Collect member feedback through surveys at least twice a year and report findings with recommended actions.
• Build communities of practice, for example among counsellors in the same city or universities recruiting from India. 2.6 Contribution to membership growth (5%, secondary) Outreach and conversion are not primary responsibilities of this role. The incumbent will support the membership team by:
• Providing portal content, case studies and demo access for outreach campaigns.
• Sharing engagement and usage insights that inform renewal and acquisition strategy. 3.



Strategic priorities for the first 12 months The incumbent is expected to advance the following priorities.
• Run the portal on data. Establish an engagement dashboard within the first 90 days and use it to steer content, renewals and upgrades.
• Build for scale. Prepare processes, content and support to serve approximately 4,000 member institutions, the 12-month target in the membership plan. 4. Qualifications and competencies Essential
• Bachelor's degree in any discipline; a qualification in instructional design, educational content design, or career & college counseling is an advantage.
• 4 to 7 years of experience managing a learning portal or online community, including at least 2 years in an ownership role.
• Hands-on proficiency with content management or membership platforms (for example WordPress, a membership plugin, or a learning management system). Coding is not required.
• Experience managing technology vendors, defining requirements and running user acceptance testing.
• Working knowledge of web analytics, email platforms and CRM tools.
• Excellent written English and strong editorial judgement.
• Demonstrated ability to plan and deliver a content calendar on schedule. Preferred
• Experience in the education sector, particularly school counseling, university admissions or international education.
• Familiarity with K-12 and the higher education landscape. Core competencies
• Member-centric mindset and a service orientation.
• Analytical thinking and data-informed decision making.
• Attention to detail and quality.
• Stakeholder management across internal teams and external partners.
• Initiative, ownership and the ability to work with minimal supervision. 5. Key performance indicators
• Member onboarding
• Engagments
• Content quality & stakeholder relevance
• Member satisfaction & Renewals
• Service

📌 Senior Manager/ Senior Advisor/ Consultant- Membership Portal Member Engagement (Mumbai)
🏢 IC3 Movement
📍 Mumbai