Job description
Role Objective: Drive scalable lead generation and business growth through data-driven performance marketing strategies across paid digital channels. Own end-to-end campaign execution, optimization, and measurement with a clear focus on ROI and business impact.

Key responsibilities
• Own and execute end-to-end performance marketing campaignsfrom strategy and media planning to optimization and reporting—focused on high-quality lead generation.
• Translate business objectives into actionable performance marketing strategies and deliver monthly targets efficiently.
• Lead paid digital channels including Search (SEM), Programmatic (DV360 / DoubleClick), Paid Social (Meta), Native, Affiliates, Portals, and Direct Buys.
• Drive audience segmentation, funnel optimization, and landing page performance to improve conversion rates.
• Establish performance metrics, dashboards, and attribution frameworks aligned to business outcomes.
• Continuously optimize campaigns through A/B testing, creative experimentation, and platform innovation.
• Collaborate with internal teams (brand, creative, content, tech, sales) to scale campaign impact and traffic.




• Track digital and social trends, platform updates, and recent ad formats to maintain competitive advantage.
• Analyse campaign data, extract insights, and implement corrective actions to improve efficiency and performance. Skill &

Experience:
• Proven experience in performance-led digital marketing for luxury real estate, with a strong track record in lead generation for high-value residential properties in the Mumbai market.
• Deep understanding of Mumbai buyer cohorts, including HNI / UHNI segments, micro-market dynamics, and long consideration cycles.
• Demonstrated ability to drive high-quality, sales-ready leads while balancing CPL efficiency and lead quality.
• Experience managing large budgets and optimizing campaigns for premium inventory with longer conversion funnels.
• 8–10 years of experience with 6+ years in performance-driven digital marketing.
• Strong hands-on expertise in Google Ads, Meta Ads, DV360, Native platforms (e.g., Taboola), and affiliate ecosystems.
• Highly analytical, performance-focused, and outcome-driven mindset

📌 Performance Marketing (Bengaluru)
🏢 Sobha
📍 Bengaluru