Job Description
Advertising Client Partnerships (FirstCry) Experience required: 1-3 years in e-commerce marketing Role Overview Build, manage, and grow relationships and spend with key advertisers and their agency partners by helping them achieve performance on the FirstCry platform.
Key Responsibilities
• Build, manage, and grow relationships and spend with key advertisers and their agency partners, helping them achieve performance on the FirstCry platform.
• Dive deep into campaign performance data, guide KPI-driven measurement strategies, identify performance trends, and optimize campaigns to achieve results.
• Provide recommendations for upsell opportunities.
• Prepare key data points for client meetings and recommendations for media plans.
• Regularly participate in client meetings to deepen client relationships.
• Partner with cross-functional internal teams to deliver campaign results.
• Facilitate campaign activation and the creative production process.
• Own the post-campaign analysis, with findings and recommendations to drive repeat business.
• Adhere to internal best practice guidelines, processes, and operating cadences. Requirements
• 1-3 years of experience in e-commerce marketing.
• Hands-on experience in the skills listed above: client and agency relationship management, campaign performance analysis, KPI measurement, media planning, campaign activation, creative production coordination, and post-campaign analysis.