JD for the role of Business Development Manager

Location:
Noida, Uttar Pradesh Employment Type: Full-Time

Experience:
5+ Years Industry Preference: FMCG & Agency Experience Mandatory Website: https://sociapa.com/

About Us
– Sociapa Ventures Pvt. Ltd. Sociapa is a brand management and digital marketing agency working with FMCG, lifestyle, consumer, retail, and emerging brands. We combine strategy, creativity, content, and digital marketing to build impactful brand communication. Role Overview We are looking for a result-oriented and commercially driven Business Development Manager with a minimum of 5 years of experience in a creative, advertising or digital marketing agency. Prior experience working with FMCG brands is mandatory. The candidate will be responsible for acquiring new clients, building strategic business relationships, identifying revenue opportunities and pitching Sociapa's integrated marketing solutions. The ideal candidate should have a strong agency network, excellent negotiation skills and a proven ability to convert business opportunities into long-term client partnerships.

Key Responsibilities
• Identify, prospect and acquire new clients, particularly in the FMCG, food and beverages (F&B;), retail and consumer brands segments.
• Generate qualified leads through networking, referrals, cold outreach, industry events and existing professional connections.
• Develop and maintain relationships with brand managers, marketing heads, category heads and senior decision-makers.
• Pitch Sociapa's services, including branding, packaging design, digital marketing, social media management, performance marketing, influencer campaigns, content production, PR, website development and integrated campaigns.
• Understand client requirements and develop tailored marketing solutions aligned with their business objectives.




• Prepare business proposals, pitch presentations, quotations, commercial offers and annual retainer proposals in coordination with internal teams.
• Manage the complete business development cycle, from lead generation and client meetings to negotiation, conversion and closure.
• Identify opportunities to upsell and cross-sell services to existing clients.
• Achieve monthly, quarterly and annual business development and revenue targets.
• Maintain an updated sales pipeline, client database, revenue forecast and regular business development reports.
• Coordinate with internal creative, strategy, digital and client servicing teams to ensure smooth client onboarding and handover.
• Track market trends, competitor activities and emerging opportunities to support business growth. Mandatory Qualifications & Experience
• Minimum 5+ years of experience in a creative, advertising or digital marketing agency is mandatory.
• Prior experience working with FMCG brands is mandatory.
• Proven experience in business development, client acquisition and revenue generation for agency services.
• Strong understanding of branding, packaging, digital marketing, social media, performance marketing and integrated campaign solutions.
• Demonstrated ability to pitch services, negotiate commercial terms and close business deals.
• Strong professional network and ability to connect with marketing decision-makers.
• Excellent communication, presentation,



negotiation and relationship management skills.
• Solid commercial acumen, sales planning and target-oriented execution.
• Ability to work independently, manage multiple opportunities and thrive in a fast-paced agency environment. Preferred Skills
• Experience handling mid-sized and large FMCG accounts.
• Existing relationships with FMCG, F&B; and consumer brand marketing teams.
• Experience selling integrated marketing campaigns, branding solutions and annual marketing retainers.
• Strong proposal writing, revenue forecasting and sales pipeline management skills.
• A demonstrated track record of acquiring new accounts and growing agency revenue. Key Performance Expectations
• Consistent generation of qualified business opportunities.
• Acquisition of new clients and conversion of leads into paying accounts.
• Achievement of assigned monthly and quarterly revenue targets.
• Growth in the agency's client portfolio, particularly across FMCG and consumer brands.
• Development of long-term client relationships and repeat business.
• Accurate sales forecasting, pipeline management and timely reporting. Who Should Apply?
• We are looking for ambitious, proactive and commercially driven professionals who understand the agency business, have experience working with FMCG brands and can independently drive client acquisition and revenue growth.
• Candidates must be able to demonstrate their agency experience, FMCG brand exposure and business development achievements. To Apply Interested candidates can share their updated CV along with details of their agency experience, FMCG brands handled, key accounts acquired and business development achievements to [email protected], [email protected] or WhatsApp on (phone hidden)

📌 Business Developer | FMCG Creative Agency Mandatory | 3-4 yrs (India)
🏢 Sociapa
📍 India