Company Description Edvirexa Technologies Pvt. Ltd. is an education and technology-focused organization dedicated to equipping students, graduates, and professionals with practical, industry-relevant skills. The company offers training across high-demand domains such as software development, web development, data analytics, artificial intelligence, machine learning, cloud computing, and other contemporary technologies. Its programs combine theoretical learning with hands-on projects to build strong problem-solving abilities and job-ready competencies. Edvirexa emphasizes continuous learning, professional confidence, and real-world exposure to help learners progress in the fast-changing technology sector. The organization aims to create an accessible learning environment that supports innovation, career growth, and alignment with current industry needs. Role Description The Email Marketing Specialist is a full-time hybrid role based in Delhi, India, with flexibility for some work-from-home. This role involves planning, creating, and executing email marketing campaigns to engage learners, generate leads, and support enrollment for Edvirexa’s training programs. Day-to-day tasks include segmenting email lists, designing email workflows, writing and optimizing email copy, and setting up campaigns in email marketing software. The specialist will monitor campaign performance, analyze metrics, run A/B tests,



and refine strategies to improve open rates, click-through rates, and conversions. Collaboration with marketing, sales, and product teams is expected to align messaging, maintain brand consistency, and ensure campaigns support broader marketing initiatives. Qualifications
• Candidates should possess strong Email Marketing Software and Marketing Automation skills to design, schedule, and optimize campaigns.
• Candidates should possess Marketing Analytics skills to interpret data, track performance, and generate actionable insights.
• Candidates should possess Communication skills to craft clear, engaging email content and collaborate effectively with cross-functional teams.
• Candidates should possess Lead Generation skills to build and nurture subscriber lists and convert prospects into qualified leads.
• Relevant experience in digital marketing or email marketing, preferably in education or technology-focused organizations.
• Understanding of GDPR and other email compliance standards, along with best practices for deliverability and list management.
• Ability to work in a hybrid setup in Delhi, manage time efficiently, and handle multiple campaigns simultaneously.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

📌 Email Marketing Specialist (India)
🏢 Edvirexa Technologies
📍 India