Location:
Bandra West / Chembur Reporting To: AVP – Sales We are looking for an experienced Sourcing Lead to drive customer sourcing and lead generation for our luxury residential real estate projects. The role involves building a strong pipeline of qualified prospects through direct sourcing, referrals, channel partners and market networks. The position will lead the sourcing team, drive productivity, monitor lead quality and ensure effective coordination with Sales, Marketing, CRM and Closing teams to support site visits, conversions and bookings.

Key Responsibilities
• Sourcing Strategy & Lead Generation
• Develop sourcing plans to generate qualified customer enquiries for Crest’s luxury residential projects.
• Identify relevant customer segments, referral networks, channel partners and other sourcing avenues.
• Build and maintain a consistent pipeline aligned with project inventory and sales targets.
• Review sourcing performance and adjust activities based on lead quality and conversion outcomes.
• Team Leadership & Productivity
• Lead the sourcing team and allocate responsibilities, targets and project coverage.
• Monitor daily activity, lead generation, follow-up discipline and team productivity.
• Coach team members on prospect qualification, customer engagement and effective follow-up.
• Ensure timely and accurate recording of sourcing activity in the CRM.
• Channel Partner & Referral Network
• Develop and maintain relationships with channel partners, brokers, referral sources and relevant networks.
• Communicate approved project information, inventory and customer qualification criteria to partners.




• Track partner-wise lead flow, visit conversion and booking contribution.
• Maintain skilled relationships and ensure partner coordination follows company processes.
• Lead Qualification & Handover
• Qualify prospects based on requirements, budget, purchase intent and project suitability.
• Coordinate site visits and share relevant customer information with the sales team.
• Hand over qualified leads with complete details and clear next steps to the appropriate team.
• Follow up on lead outcomes to assess quality and improve sourcing effectiveness.
• Market Intelligence & Collaboration
• Track market activity, customer preferences, competitor projects and sourcing trends.
• Work with Marketing to align campaigns and sourcing efforts with target customer segments.
• Coordinate with Cluster Heads and Closing teams to prioritise opportunities and address pipeline gaps.
• Prepare regular reports on lead sources, lead quality, site visits and conversion. Qualifications & Experience
• Bachelor's degree in Business Administration, Marketing, Real Estate or a related field preferred.
• Minimum 10 years of experience in sourcing, lead generation or sales within residential real estate.
• Proven experience in leading a sourcing team and managing multiple lead-generation channels.
• Exposure to luxury residential real estate, high-value customers and channel partner networks preferred.
• Good understanding of lead qualification, CRM systems, site-visit coordination and sales funnel management.

Skills:
lead generation,crm management,customer sourcing,real estate,channel partner network

📌 Sourcing Lead – Luxury Residential Real Estate (Mumbai)
🏢 Crest Ventures
📍 Mumbai