About ETS ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide. Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide. Position Summary The South Asia Digital & Growth Marketing Manager is responsible for driving demand conversion, lead generation, test registrations and funnel performance across India and Rest of South Asia (RoSA). The role operates as the regional growth engine, translating marketing strategy into measurable business outcomes through performance marketing, CRM, lifecycle marketing, analytics and conversion optimization. Primary Responsibilities Performance Marketing
• Plan, execute and optimize Google Search, Display, YouTube and Meta campaigns.
• Manage campaign budgets and improve CAC, CPL and ROAS.
• Implement objective-led and persona-led acquisition campaigns. Lead Generation & Conversion
• Drive lead generation and test registration targets.




• Monitor funnel performance from click to registration.
• Partner with Inside Sales to improve lead-to-registration conversion. CRM & Lifecycle Marketing
• Own local CRM operations, workflows and automation.
• Execute lifecycle journeys, nurture programs and conversion campaigns.
• Ensure alignment between CRM tool communication flows. Attribution, Analytics & Dashboards
• Own UTM governance, attribution tracking and campaign measurement.
• Build and maintain dashboards in Amplitude, GA4, Looker Studio and related tools.
• Publish weekly growth performance reports with insights and optimization actions. Portal & Partnership Performance
• Manage performance marketing partnerships with study abroad portals, college discovery websites, and other education platforms.
• Track performance at overall and sub segment level.
• Lead weekly review and optimization discussions with partners. Website Localization and customer journey
• Design content for localization and customization of global pages.
• Optimize conversion paths, forms, CTAs and user journeys. Cross-functional Collaboration
• Work closely with Marketing on campaign objectives, messaging, content and creative requirements.
• Work closely with Commercial and Inside Sales on funnel targets, lead quality and conversion outcomes.
• Coordinate with global growth teams, agencies, technology partners and analytics teams. Education & Experience
• Degree in marketing, Business, Communications or related field; MBA preferred.
• 6+ years of experience in digital growth marketing,



performance marketing or acquisition marketing.
• Experience managing multi-channel campaigns across Google and Meta.
• Hands-on experience with CRM platforms such as HubSpot or similar local tools.
• Strong analytical and attribution capability.
• Experience working on full funnel digital marketing role preferred.
• Experience across multiple South Asia markets is an advantage. ETS is mission driven and action oriented
• We are passionate about hiring innovative thinkers who believe in the promise of education and lifelong learning.
• We are energized by cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders. Â In support of this ETS offers multiple Business Resource Groups (BRG) for you to learn and advance your growth opportunities
• As a not-for-profit organization we will encourage you to lean in to your passion for volunteering. Â At ETS you may qualify for up to an additional 8 hours of PTO for volunteer work on causes that are important to you
• The base salary range advertised represents the low and high end of the anticipated salary range for this position. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. The base pay is only one aspect of the Total Rewards Package that will be offered to the successful candidate. ETS is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, gender identity, or any other characteristic protected by law. We believe in creating a work environment where all individuals are treated with respect and dignity.

📌 Digital and Growth Marketing Manager – South Asia (India)
🏢 Ets
📍 India