Major Roles and Responsibilities As an Art Director – Digital, you will translate client briefs and brand strategies into bold, culturally relevant across social, content and integrated campaigns. Partnering with internal teams, you will contribute to both the idea and its visual expression, creating work designed for how audiences consume content today. We are looking for someone who is creatively hungry, digitally native, and hands-on, with solid social and campaign thinking. Specifically, you will be responsible for:
• Conceptualize and execute digital-first ideas across social, content, video, digital campaigns, and other emerging formats, with the ability to extend ideas into mainline when required.
• Go beyond executional design and actively contribute to the creative idea, visual direction, and campaign thinking.
• Understand that the platform is part of the idea, creating work that feels native to the way audiences consume and engage with content.
• Approach briefs by asking: What is the idea? What does it look like? Why would someone stop scrolling for it?
• Create culturally relevant, engaging work informed by social trends, audience behaviour, pop culture, and emerging digital formats.
• Partner closely with internal teams to bring ideas to life across static, motion, short-form video, and integrated campaigns.
• Own projects from brief and ideation through execution, production, and final delivery,



maintaining a high standard of creative craft.
• Present creative concepts with clarity and support the team on client presentations, proactive work, and new-business pitches.
• Stay current with AI tools, creative technologies, design trends, and evolving social platforms, bringing fresh ideas and references to the team.
• Ensure high-quality, timely delivery of all creative assets while adhering to production requirements and approved budgets. Skills Required
• You are creatively hungry, digitally native, hands-on, and driven by strong ideas.
• You can contribute to the idea, not just execute the design.
• You bring strong social-first and campaign thinking, with an understanding of culture, trends, and platform behaviour.
• You have strong art direction, design, typography, visual storytelling, motion, and short-form video skills.
• You are proficient in Adobe Creative Suite and comfortable working with emerging AI creative tools.
• You understand how to create platform-native work across social, digital, content, and integrated campaigns.
• You can articulate your creative thinking clearly and collaborate effectively across creative and strategy teams.
• You have 3–4 years of agency experience, backed by a strong portfolio demonstrating conceptual and digital-first thinking.

📌 Art Director (Mumbai)
🏢 TBWA\\ Lintas
📍 Mumbai