Job Description

Role: Manager - Media

Reporting to: Head of Media
Location: Mumbai

About Us:

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. Guided by a Human First philosophy, VML is known for its cutting-edge work for brands and is consistently recognized among the worlds leading creative companies, including the WARC Creative 100. The agency is recognized by the Forrester Wave Reports as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, and Global Marketing Services. In addition, specialist health network VML Health is among the worlds largest and most awarded health agencies. VMLs global network spans 55+ markets, with principal offices in Buenos Aires, Kansas City, London, New York, So Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Roles & Responsibilities:

We are looking for a Media Planning & Buying professional with 6–8 years of experience with strong expertise in Digital Media and Influencer Marketing. The candidate will be responsible for planning, executing and optimizing integrated media campaigns across platforms.





- Develop and execute digital media plans aligned with campaign and business objectives.
- Plan and manage campaigns across Meta, Google, YouTube, Programmatic, OTT/CTV, LinkedIn, Amazon and other platforms.
- Manage media buying, campaign execution, optimization and reporting.
- Support Influencer Marketing campaigns, including influencer identification, evaluation, costing and execution.
- Integrate Influencer + Paid Media + Performance Marketing into campaign strategies.
- Monitor campaign performance and optimize towards KPIs such as Reach, Engagement, CPM, CPC, CPL, CPA and ROAS.
- Prepare media recommendations, campaign reports and performance presentations.
- Coordinate with clients, creative, strategy, performance and external media/influencer partners.
- Manage day-to-day deliverables and mentor junior team members.
- Stay updated on emerging platforms, media formats, influencer trends and industry developments.

Skills and Competencies:

- 6–8 years of experience in media planning & buying, preferably agency-side.
- Strong understanding of Digital Media and Performance Marketing.
- Hands-on experience in Influencer/Creator Marketing.
- Good understanding of media metrics, analytics and campaign optimization.
- Strong communication, presentation and client management skills.
- Ability to manage multiple campaigns and work in a fast paced enviroment

Key Skills: Media Planning | Media Buying | Digital Media | Performance Marketing | Influencer Marketing | Programmatic | OTT/CTV | Campaign Optimization | Client Management

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