Role & responsibilities

1. Marketing Strategy & Planning

- Develop and implement comprehensive marketing strategies aligned with business goals.
- Prepare monthly and quarterly marketing plans, budgets, and campaign calendars.
- Identify market opportunities, customer segments, and competitor strategies.
- Strengthen brand positioning and visibility in domestic and international markets.

2. Digital Marketing & Brand Management

- Lead digital marketing activities across Instagram, Facebook, LinkedIn, YouTube, Google, and other relevant platforms.
- Plan and execute SEO, SEM, Google Ads, social media campaigns, and performance marketing initiatives.
- Improve website traffic, online engagement, brand awareness, and lead generation.
- Ensure consistent brand communication across all marketing channels.

3. Lead Generation & Sales Support

- Develop marketing campaigns to generate qualified leads for domestic and export sales teams.
- Collaborate with the sales team to improve lead quality, conversion rates, and campaign ROI.
- Monitor lead sources, campaign performance, and cost per lead.
- Analyse CRM/Odoo data to evaluate marketing effectiveness and sales contribution.

4. Content Creation & Campaign Management

- Plan and supervise reels, videos, product shoots, promotional creatives, catalogues, brochures, and marketing presentations.




- Develop content strategies highlighting product features, designs, applications, and competitive advantages.
- Coordinate with designers, video editors, agencies, influencers, and external vendors.
- Identify emerging digital trends and implement creative marketing campaigns.

5. Team Leadership & Coordination

- Lead, mentor, and monitor the performance of the marketing team.
- Allocate responsibilities, establish clear targets, and review team performance.
- Coordinate with sales, product, export, and management teams.
- Manage marketing agencies, vendors, campaign budgets, and deliverables.

6. Market Research & Competitive Analysis

- Conduct market research to understand customer preferences, industry trends, and competitor activities.
- Evaluate competitor branding, pricing communication, digital presence, and promotional strategies.
- Identify opportunities to improve market penetration and brand differentiation.

7. Marketing Analytics & Reporting

- Track KPIs such as reach, impressions, engagement, website traffic, qualified leads, conversion rates, and campaign ROI.
- Prepare monthly marketing performance reports and present insights to management.
- Monitor marketing expenditure against budget and recommend cost-effective initiatives.
- Use analytics and performance data to optimise campaigns and improve results.

📌 Marketing Head (Rajkot)
🏢 Florim Decoratives Global
📍 Rajkot