Job Overview

The Brand Strategy & Creative Lead will drive brand positioning, creative direction, content strategy, scripting, and copywriting across multiple brands and digital platforms.

This is a hands-on, strategic and execution-oriented role for someone who can translate business objectives into compelling creative ideas, engaging content, and measurable marketing outcomes.

The ideal candidate will combine strategic thinking with excellent writing skills, strong visual sensibility, and the ability to guide designers, video editors, and other creative resources. The role requires balancing B2B thought leadership and leadership branding with consumer-focused content designed to drive engagement and conversions.

Key Responsibilities

1. Brand & Creative Strategy

- Develop and evolve brand identity and content strategy across Instagram, LinkedIn, and YouTube Shorts.
- Translate brand positioning into content pillars, recurring formats, creative concepts, and consistent brand voice guidelines.
- Develop campaign ideas for both lean, high-velocity executions and larger, production-led campaigns.
- Identify opportunities for creator partnerships, brand collaborations, and community engagement.

2. Content Strategy & Planning

- Develop weekly content calendars aligned with brand objectives and marketing performance goals.
- Plan Reels, carousels, static posts, LinkedIn content, and other relevant digital formats.
- Maintain a consistent and cohesive visual identity across social media profiles.
- Track industry trends, competitor activity, and emerging content formats to identify relevant opportunities.
- Develop founder-led and leadership-focused content, including thought-leadership posts and recurring video series.

3. Video Scripting & Storytelling

- Write engaging scripts for Reels, YouTube Shorts, talking-head videos, advertisements, and brand films.
- Create strong opening hooks and alternative script variations for testing and optimisation.
- Structure content to improve audience retention, engagement, and sharing.




- Develop thought-provoking scripts for leadership and business-focused content.
- Prepare production-ready scripts with dialogue, on-screen text, B-roll suggestions, visual cues, shot lists, and captions.
- Create briefs for user-generated content (UGC) and creators, and guide on-camera presenters on delivery, pacing, and tone.

4. Copywriting & Brand Communication

- Write social media captions, carousel narratives, calls to action, story copy, and on-screen text.
- Develop performance advertising copy, including headlines, primary text, and descriptions, with multiple variations for testing.
- Write LinkedIn posts and thought-leadership articles for founders and senior leadership.
- Develop campaign messaging, taglines, website copy, landing-page content, and launch communication.
- Create and maintain brand voice guidelines to ensure consistency across platforms and contributors.

5. Creative Execution & Team Management

- Brief graphic designers with clear creative direction, audience insights, messaging priorities, and visual references.
- Guide video editors on storytelling, pacing, structure, and editing style.
- Review creative outputs and provide specific, actionable feedback.
- Manage the creative process from briefing to final publication, ensuring timelines and quality standards are met.
- Take ownership of the final approval process for creative deliverables.

6. Performance Marketing & Content Optimisation

- Collaborate with the performance marketing team to define creative requirements based on brand objectives, audience segments, and funnel stages.
- Analyse creative performance metrics, including hook rate, audience retention, click-through rate (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).




- Use performance insights to improve creative concepts, messaging, hooks, and formats.
- Apply learnings from organic content to paid campaigns and vice versa.

7. On-Ground Content & Quality Control

- Plan and direct content shoots at events, client locations, and product or brand launches.
- Develop timely, relevant content around emerging trends and cultural moments.
- Review design, video, and copy for quality, clarity, consistency, and brand alignment.
- Maintain high creative standards while working in a fast-paced, multi-brand environment.

Candidate Profile

Essential Requirements

- Minimum 3 years of experience in brand strategy, content strategy, creative strategy, or a related field.
- Strong hands-on writing and copywriting skills, supported by a relevant portfolio.
- Experience creating content for Instagram-first consumer brands.
- Ability to develop credible B2B communication and leadership-focused content for LinkedIn.
- Solid understanding of storytelling, visual communication, social media trends, and creative formats.
- Ability to brief and guide designers, video editors, and creative teams effectively.
- Comfortable managing multiple brands, deadlines, and iterative creative workflows.

Preferred Qualifications

- Experience working with an advertising agency, creative agency, or consultancy.
- Exposure to hospitality, FMCG, dairy, or food & beverage brands.
- Experience scripting and directing founder-led content or talking-head video series.
- Bilingual writing ability in English and Hindi.
- Working knowledge of Meta Ads Manager, CapCut, Canva, and Figma.

Key Deliverables

- Weekly content calendars and creative plans.
- Video scripts with hooks, shot lists, and on-screen text.
- Social media copy and performance advertising variations.
- Creative briefs and approved content assets.
- Leadership-focused LinkedIn content.
- Monthly creative performance reviews and optimisation recommendations.
- Campaign concepts, collaboration proposals, and updated brand guidelines.

📌 Brand Strategy & Creative Lead-Leading Consulting Company (New Delhi)
🏢 Vsquare Consultants
📍 New Delhi