Social Media Marketing Executive
Industry: Robotics, Automation & Technology
Employment Type: Full time

Job Description

We are looking for a creative and enthusiastic Social Media Marketing Executive to manage and grow our company's online presence. The candidate will be responsible for creating engaging content, managing social media platforms, promoting our robotics products and solutions, and supporting brand awareness and lead-generation activities.

Freshers with strong communication skills, creativity, and an interest in robotics, AI, and technology are encouraged to apply.

Job Responsibilities

- Develop and execute social media marketing strategies to increase brand awareness and online presence for our robotics company.
- Manage and grow company profiles across LinkedIn, Instagram, Facebook, YouTube, and other relevant social media platforms.
- Create engaging content related to robotics, automation, AI, technology, product launches, and company activities.
- Plan and maintain a monthly social media content calendar, ensuring consistent and timely posting.
- Write creative captions, posts, blogs, and promotional content highlighting our robotics products and solutions.
- Coordinate with the technical and engineering teams to understand products and convert technical information into engaging content for the target audience.
- Create and coordinate the production of reels, short videos, product demonstrations, promotional videos, and customer testimonials.
- Design social media creatives, banners, infographics, and promotional materials using tools such as Canva or Adobe Creative Suite.
- Manage social media campaigns to generate leads, increase engagement, and promote company products and services.
- Monitor social media performance, track key metrics, and prepare regular reports on reach, engagement,



follower growth, and lead generation.
- Stay updated with the latest social media trends, digital marketing techniques, robotics industry developments, and competitor activities.
- Engage with followers, respond to comments and inquiries, and maintain a professional brand image across platforms.
- Support product launches, exhibitions, trade shows, robotics events, and other marketing activities.
- Collaborate with the sales and business development teams to generate relevant business leads through social media.
- Optimize social media content using relevant keywords, hashtags, and platform-specific best practices.
- Assist in running paid social media advertising campaigns, if required, to improve brand visibility and lead generation.

Required Skills

- Hands-on experience in social media management and digital marketing.
- Good content writing, copywriting, and communication skills.
- Knowledge of LinkedIn, Instagram, Facebook, and YouTube marketing.
- Basic graphic design and video editing skills.
- Familiarity with Canva, Meta Business Suite, social media analytics, and scheduling tools.
- Ability to create engaging content for a technology-driven or B2B business.
- Creativity, attention to detail, and the ability to work independently.
- Interest in robotics, automation, AI, or emerging technologies will be an added advantage.

Preferred Candidate Profile

- Freshers or Candidates with experience in social media marketing, digital marketing, content creation, or brand promotion are encouraged to apply.
- Candidates with internships, personal social media pages, or content creation portfolios are welcome.
- A proactive, creative, and self-motivated individual who can work with a technical team.
- Candidates who can simplify technical concepts into engaging social media content will be preferred.

📌 Marketing and Social Media Executive (Ghaziabad)
🏢 NEXTUP ROBOTICS
📍 Ghaziabad