Programmatic Associate

Location: Bangalore, India

Position Scope:

Zeta Global is at the forefront of data-driven programmatic campaign management across all digital channels. The Programmatic Associate must have a proven track record of success in all aspects of programmatic campaign management, including trafficking, optimization, and campaign reporting. As a valued member of the division, you will have a tremendous amount of responsibility and support to help you exceed campaign performance targets. The ideal candidate will have a thorough understanding of programmatic display and video campaign management. Candidates with similar marketing experience.

Key Responsibilities:

- Manage large cross-channel media budgets across display channels and aim to maximize ROI on performanceoriented campaigns.
- Work closely with US account management teams to ensure accuracy in set up,



strategy and execution for recent launches.
- Ensure that end-to-end display campaigns are run effectively, including tagging, trafficking, and optimization.
- Work with the account management team to deliver reporting and campaign updates as needed.
- Must be willing to work during US Eastern Standard Time hours.

Requirements:

- 2+ years of experience managing performance campaigns on display inventory
- Zeta DSP training will be provided, but experience with DSPs is a plus (DV360/AppNexus)
- Demonstrated track record of effectively optimizing CPM inventory to reach CPA/CTR goals
- Deep knowledge of the programmatic ecosystem
- Demonstrated analytical ability
- Fluent English

📌 Programmatic Associate (Bengaluru)
🏢 Zeta Global
📍 Bengaluru