>Job Description

Sales and Marketing Manager : Digital Marketing

PASINFOTECH is a technology consulting and software development company focusing on the implementation of Integrated Business Systems, specifically around SAP applications and technology, Salesforce and E-Commerce Platform .

Our aim is to harness the latest in technology to provide functional, efficient and cost-effective solutions in IT Technology. Our team of highly skilled, experienced and motivated professionals are committed towards harnessing technology for providing the best solutions to our customers. Our clients trust our deep experience and proven approaches - all around the world.

The Customer, Sales & Service Practice | Digital Marketing

Join our team of Customer Sales & Service consultants who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.

Practice: Customer Sales & Service I Areas of Work: Marketing Transformation, Digital Marketing | Level: Manager / Senior Manager

Location, Bangalore/Chennai | Years of Exp: 5+ years

Explore an Exciting Career at PASINFOTECH

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges Do you want to design, build and implement strategies to enhance business performance Does working in an inclusive and cooperative environment spark your interest

Then, this is the right place for you! Welcome to a host of exciting global opportunities within PASINFOTECH Strategy & Consulting s Customer, Sales & Service practice.

The Practice - A Brief Sketch

The team is comprised of individuals who have an in-depth understanding of marketing, sales and services functions and experience across various industries like Communications and High Tech, Banking, Insurance, Energy, Utilities and Retail
You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following

- Proven ability to lead digital marketing engagements independently and manage client expectations
- Ability to provide thought leadership to drive innovation in digital marketing space
- Proven ability to lead business case creations and provide guidance on deriving value for digital marketing initiatives
- Maintain and deliver end to end financially viable digital marketing organizations incubated within the PASINFOTECH sales house ecosystem




- Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing/ advertising space

Bring your best skills forward to excel at the role:

- Proven experience of client negotiation skills and leading core digital marketing engagements.
- Should have led large scale digital marketing engagements
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Good to have experience of consumer base management campaigns (Upsell/ Cross-sell and Retention)
- Functional experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe Experience Cloud, Google Marketing platform, Google Ads, other paid marketing/ organic marketing platforms
- Excellent oral and written communication skills
- Strong project management skills: ability to mobilize and organize across multiple stakeholders and projects
- Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
- Highly organized, proven ability to develop efficient processes that elevate team performance and drive results
- Proven success in navigating global matrixed environments and / or experience in client facing roles
- Ability to work effectively in a remote, virtual, global environment
- Ability to work in a fast paced and unstructured workplace
- Exposure to the process of developing consulting offerings / capabilities

Your experience counts!

- Master of Business Administration / Post Graduate Diploma in Management
- Hands on experience in Digital Marketing skills such as Paid Media Advertising, Social Media Advertising, Organic Campaign Planning (SEO) and ORM (Online Reputation Management
- Overall experience of 3-5 years with at least 2+ years of experience in designing / managing marketing campaigns particularly within the industry (E-Commerce, CPG, Telecom etc.). Demonstrable experience in SEO/SEM, marketing database, email, social media,



and/or display advertising campaigns
- Proven experience of client negotiation skills and leading core digital marketing engagements.
- Should have worked as a SME in the space of Digital Marketing. - Managing the full spectrum of Digital Marketing program execution from strategy definition to technical delivery
- Defining and managing marketing budgets with a clear view on allocation requirements across media vs non media spends, channel mix, platform requirements etc. - Working experience with real-time marketing concepts like next best offer/ action, event-based marketing
- Designing interventions to drive customer acquisition/customer engagement strategies leveraging digital marketing concepts.
- Ability to identify and define frameworks for marketing planning, execution and optimization activities. A clear grasp of data requirements at each stage with the ability to interpret trends, analyzing data, to optimize marketing campaigns
- Exposure to analytical and data visualization tools - Identifying marketing process improvement opportunities
- Ability to quickly connect business requirements to the functional capabilities of an application and assess the applicability of different product technologies to business problems
- Must be creative, innovative and be able to work in a fast-paced environment with the ability to abstract detail into larger patterns, familiarity with user-centered analysis and evaluation techniques

What s in it for you

- An opportunity to work on transformative projects with key G2000 clients - Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
- Ability to embed responsible business into everything-from how you service your clients to how you operate as a responsible professional.
- Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
- Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

How to

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing Manager (Bengaluru)
🏢 Pasinfotech
📍 Bengaluru