Job Description Channel Sales Manager

Role: Channel Sales Manager

Location: Palavakkam, Chennai

Experience: 10–15 Years

Role Summary

We are looking for a results-driven **Channel Sales Manager** with strong experience in **dealer acquisition, dealer onboarding, dealer network development, and channel sales management** across domestic and international markets.

The ideal candidate should have proven experience in identifying and appointing recent dealers, expanding dealer networks, improving dealer productivity, and driving revenue through channel partners. The candidate should also have exposure to international business development, overseas partners, commercial negotiations, and market expansion.

Roles & Responsibilities

- Identify, acquire, and appoint **new dealers** in targeted markets to expand the company's sales network.

- Manage the complete **dealer acquisition cycle**, from prospect identification and evaluation to commercial discussion and final appointment.

- Handle the complete **dealer onboarding process**, including documentation, agreements, product orientation, sales training, and initial business activation.

- Develop and execute strategies to increase the **number of active and revenue-generating dealers**.

- Set dealer-wise sales targets and continuously monitor performance against agreed targets.

- Improve dealer productivity through regular reviews, sales support, training, lead support, and market-development activities.

- Identify underperforming dealers and implement corrective action plans to improve sales performance.





- Build and maintain strong long-term relationships with dealers, channel partners, and key stakeholders.

- Drive revenue growth through **dealer network expansion, market penetration, and channel development**.

- Track key dealer metrics such as **dealer count, active dealer ratio, average selling value, target achievement, conversion rate, and dealer-wise revenue**.

- Develop strategies for entering new cities, territories, and international markets.

- Manage commercial negotiations, pricing discussions, partner agreements, and business terms.

- Work closely with Sales, Marketing, Operations, Service, Finance, and other internal teams to support dealer requirements throughout the sales cycle.

- Conduct competitor analysis and market research to identify new business opportunities and potential dealer markets.

International Business Responsibilities

- Develop and support international business opportunities by engaging with **overseas dealers, distributors, clients, and strategic partners**.

- Identify and onboard suitable international channel partners for new-market expansion.

- Strengthen relationships with existing international partners and improve their sales performance.





- Conduct global market and competitor analysis to identify potential countries and regions for expansion.

- Support cross-border commercial negotiations, customer requirements, partner agreements, and business-development activities.

- Coordinate with internal teams to ensure smooth execution of international business opportunities.

Key Skills

*Dealer Acquisition | Dealer Onboarding | Dealer Network Development | Channel Sales | Dealer Performance Management | Business Development | Market Expansion | Revenue Growth | International Business | Partner Management | Commercial Negotiation | Market Research | Competitor Analysis | Sales Strategy | Relationship Management*

Preferred Candidate Profile

- **10–15 years** of experience in Channel Sales / Dealer Development / Business Development.

- Strong hands-on experience in *dealer acquisition and dealer onboarding*.

- Proven track record of building and expanding a dealer network.

- Ability to demonstrate measurable dealer growth — *dealer count at joining vs. current dealer count*.

- Experience in managing dealer targets, average selling value, revenue, and dealer productivity.

- Strong understanding of strategies used to make dealers active and achieve assigned sales targets.

- Experience handling domestic as well as *international markets* is preferred.

- Strong commercial negotiation, communication, analytical, and stakeholder-management skills.

- Candidates with experience in *elevators/lifts, building products, home improvement, construction-related products, or similar dealer-driven industries* will be preferred.

📌 Channel Sales Manager (Chennai)
🏢 Nibav Lifts
📍 Chennai