Role & responsibilities

- Develop new B2B business opportunities through online research, lead generation, market research and customer outreach.
- Perform SEO activities, including keyword research, on-page SEO, off-page SEO, content optimization and website visibility improvement.
- Support digital marketing activities, website updates, online campaigns and product-related marketing content.
- Identify potential corporate customers, distributors, decision-makers and new market opportunities.
- Handle customer inquiries, professional emails, calls, quotations and follow-ups to develop business relationships.
- Coordinate with customers and internal teams for smooth order execution and timely responses.
- Maintain lead databases, customer records, marketing reports and SEO performance data using Excel/Google Sheets.
- Monitor marketing activities and identify opportunities to improve online visibility, qualified leads and business growth.
- Maintain accurate records of leads, customer interactions, marketing activities, and sales follow-ups.

Preferred candidate profile

1. Graduate/Postgraduate in any discipline. Candidates with relevant digital marketing qualifications or certifications will be preferred.
2. Practical knowledge of SEO, search engine optimization, keyword research and website optimization.
3. Good internet research skills, with the ability to identify relevant companies,



potential buyers and decision-makers.
4. Excellent verbal and written communication skills, including qualified email correspondence and client handling.
5. Understanding of B2B marketing, lead generation, sales, customer follow-ups or business development.
6. Familiarity with Google Search Console, Google Analytics, Google Keyword Planner, WordPress or similar tools will be an advantage.
7. Working knowledge of MS Excel/Google Sheets and other computer-based business activities.
8. Proactive, organized and willing to learn, with the ability to work independently and handle responsibilities across marketing and business development.

Candidates with experience in either B2B marketing/business development or digital marketing/SEO are welcome to apply. The willingness and ability to contribute to both areas will be important.

Laptop Requirement: Candidates must have their own laptop during the initial probation period. The company will provide an official laptop after successful completion of probation.

Probation: An initial one-two month evaluation period will apply. Performance, practical skills and suitability for the role will be assessed during this period, and salary terms will be communicated before joining.

Gender: Male/Female candidates are welcome to apply.

📌 Marketing Manager (New Delhi)
🏢 Organic Plast
📍 New Delhi