Key Roles & Responsibilities

1. Social Media Marketing

- Develop and execute social media strategies across LinkedIn, Instagram, Facebook, YouTube, and other platforms.
- Create engaging content calendars, posts, reels, stories, and campaigns.
- Manage multiple social media accounts and maintain brand consistency.
- Research trending topics, hashtags, and audience engagement strategies.
- Coordinate with graphic designers and content creators.
- Monitor performance, engagement, follower growth, and lead generation.
- Plan and execute organic and paid social media campaigns.

2. WordPress Website Management

- Must have hands-on experience with WordPress.
- Create, edit, and update website pages, blogs, landing pages, and content.
- Experience working with Elementor or similar WordPress page builders.
- Optimize website content, images, internal links, and metadata.
- Understand website responsiveness, page speed, and basic technical SEO.
- Manage WordPress plugins and basic website maintenance.

3. SEO Search Engine Optimization

- Perform keyword research, competitor analysis, and content optimization.
- Implement on-page and basic technical SEO best practices.
- Optimize meta titles, descriptions, URLs, headings, and internal linking.
- Work with Google Search Console, Google Analytics 4, and SEO tools.
- Improve organic traffic, search rankings, and website visibility.
- Understand schema markup, indexing, and Core Web Vitals.

4. AEO & GEO – AI Search Optimization

- Must understand AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
- Optimize website content for AI-powered search experiences such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.
- Create structured, informative, question-based, and answer-focused content.
- Implement relevant structured data and schema markup.
- Improve content clarity, authority, and discoverability across AI search platforms.
- Monitor emerging AI search trends and optimization techniques.




- Develop content strategies aligned with SEO, AEO, and GEO best practices.

5. Content Marketing & Lead Generation

- Write compelling social media captions, blogs, website content, and marketing copy.
- Develop content strategies to attract relevant audiences and generate qualified leads.
- Create promotional campaigns for products, services, and events.
- Coordinate email marketing and digital lead-generation activities.
- Track campaign results and recommend improvements.

6. Analytics & Reporting

- Monitor social media and website performance.
- Prepare weekly and monthly digital marketing reports.
- Track engagement, impressions, website traffic, conversions, and leads.
- Recommend data-driven improvements to marketing campaigns.

Required Skills

- Solid practical knowledge of social media marketing and content creation.
- Hands-on WordPress and Elementor experience is mandatory.
- Working knowledge of SEO, AEO, and GEO is mandatory.
- Familiarity with Meta Business Suite and LinkedIn marketing.
- Experience with Google Analytics 4 and Google Search Console.
- Knowledge of Canva, basic graphic design, and video editing tools.
- Strong English writing, communication, and content development skills.
- Ability to manage multiple projects and meet deadlines.
- Understanding of AI tools such as ChatGPT, Gemini, and other content optimization platforms.

Preferred Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
- 2–5 years of relevant digital marketing experience.
- Experience managing B2B and B2C social media accounts.
- Prior experience in an IT company or digital marketing agency is an advantage.
- Relevant SEO, Google Analytics, or digital marketing certifications are preferred.

Key Performance Indicators (KPIs)

- Social media engagement and audience growth.
- Organic website traffic and search visibility.
- Lead generation and conversion performance.
- Website content quality and optimization.
- SEO, AEO, and GEO implementation progress.
- Timely execution of campaigns and content calendars.

📌 Social Media Manager (Pune)
🏢 Grawlix Software
📍 Pune