Job Description: Manager Marketing

Role Details

Department

Marketing

Location

Pune

Work Mode

On-site

Employment Type

Full-time

Experience

7–9 years

About udChalo

udChalo is an award-winning consumer technology company dedicated to serving India’s Armed Forces personnel, veterans and their families. Founded in 2012, the company simplifies access to essential services—including Travel, Housing, Financial Services and E-Commerce—with the purpose of “Making Life Simpler for Our Soldiers.”

With a customer base of over 35 lakh users, udChalo offers marketers the opportunity to build a purpose-led brand, understand a distinct consumer segment and drive engagement across a growing digital ecosystem.

udChalo’s journey and marketing strategy have also been documented in an IIM Ahmedabad teaching case titled “udChalo: Awakening the Lord Hanuman Archetype Among Defence Personnel.” The case received the 2025 IIMA Endowment Case Award, recognising its value as a business and marketing case study.

Learn more: www.udchalo.com

Why udChalo?

At udChalo, your ideas will not remain limited to presentations—they can become campaigns and initiatives that create visible business and community impact.

You will work with an energetic and collaborative team, take ownership from idea to execution, and see the outcomes of your work. We value creativity and open thinking while remaining equally focused on timely delivery, accountability and measurable results.

If you enjoy learning, experimenting and turning ideas into outcomes, udChalo is the place for you.

Role Overview

We are looking for an experienced Manager – Marketing to shape and execute udChalo’s marketing agenda—driving business growth, strengthening the brand and deepening customer engagement.

The role will own the end-to-end marketing roadmap, integrated campaigns, customer insights, budgets and ROI, new growth opportunities, and development of a high-performing team. This is a hands-on leadership role requiring solid execution,



cross-functional collaboration and a consistent focus on measurable business outcomes.

Key Roles and Responsibilities

Marketing Strategy and Growth

- Develop and own the overall marketing strategy and roadmap, aligned with business priorities, brand objectives and revenue goals.
- Drive customer acquisition, conversion, engagement, retention and revenue growth through effective full-funnel marketing initiatives.
- Identify, test and scale new growth channels, strategic partnerships and market opportunities.
- Develop go-to-market plans in collaboration with Sales, Product, Business and other cross-functional teams.
- Identify and adopt AI-enabled marketing tools to improve customer insights, personalisation, content effectiveness and campaign optimisation, while ensuring responsible use and data privacy.

Brand and Campaign Management

- Strengthen brand positioning and ensure consistent communication across digital, offline, franchise, outreach and partner channels.
- Plan, execute and optimise integrated campaigns across digital, social media, offline, PR and partnership channels.
- Use customer research, segmentation, market trends and performance data to strengthen propositions, messaging and customer journeys.
- Ensure campaigns are delivered on time, within budget and in line with defined business and brand objectives.

Performance, Analytics and Budget Management

- Define marketing KPIs and establish appropriate dashboards and review mechanisms to track performance.
- Own marketing budgets and monitor ROI, ROAS, CAC, conversions and resource utilisation.
- Analyse campaign results, customer feedback and market data to identify opportunities for improvement.




- Promote continuous experimentation through A/B testing, campaign optimisation and data-led decision-making.

Team and Stakeholder Management

- Build, mentor and lead a high-performing marketing team with a strong culture of ownership, accountability and execution.
- Establish clear priorities, responsibilities and performance expectations within the marketing function.
- Collaborate closely with internal stakeholders to achieve brand, customer and commercial objectives.
- Manage external agencies, partners and vendors to ensure timely, cost-effective and high-quality delivery.

Experience Required

- 7–9 years of experience across marketing strategy, brand management, growth marketing, performance marketing or related roles.
- Demonstrated experience in managing integrated campaigns, marketing budgets and measurable business outcomes.
- Experience in leading teams and working with cross-functional stakeholders, agencies and external partners.

Technical and Functional Skills Requirements

Mandatory

- Strong expertise in marketing strategy, brand management, growth and performance marketing.
- Hands-on experience with GA4, Google Ads, Meta Ads, SEO/SEM, social media, CRM and MarTech platforms.
- Strong understanding of marketing analytics and key metrics, including ROI, ROAS, CAC, conversion and attribution.
- Working knowledge of customer lifecycle management, segmentation, marketing automation and AI-enabled marketing tools.
- Proficiency in MS Excel and PowerPoint for performance reporting, dashboards and business presentations.

Preferred

- Exposure to Power BI, Tableau or Looker Studio and advanced marketing analytics.
- Knowledge of CRO, A/B testing, personalisation, WhatsApp/email marketing and online-to-offline customer journeys.
- Experience applying AI to content optimisation, automation, personalisation and customer insights.

Qualification

- MBA/PGDM in Marketing, Business Management or a related discipline is preferred.

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