JOB DESCRIPTION
CUSTOMER ACQUISITION ASSOCIATE
Company: Weather Fighter Pvt. Ltd.
Department: Customer Acquisition / Business Development
Designation: Customer Acquisition Associate
Reporting To: Senior Customer Acquisition Associate / Customer Acquisition Manager / Market Growth Manager
Location: Pune
Employment Type: Full-Time

1. JOB PURPOSE
The Customer Acquisition Associate is responsible for generating new business leads, contacting potential customers, understanding their requirements, qualifying prospects, arranging customer meetings and site visits, and supporting the sales team in converting leads into business opportunities.
The role will primarily focus on B2B customer acquisition for Weather Fighter's industrial waterproofing, epoxy flooring, PU flooring, protective coatings, construction chemicals, and related services.
The employee will be an important first point of contact between the company and prospective customers.

2. KEY RESPONSIBILITIES
A. Lead Generation
Generate new business leads through:

- Outbound calling
- Existing customer database
- IndiaMART
- Justdial
- Sulekha
- LinkedIn
- Google/business directories
- Website enquiries
- WhatsApp
- Email
- References
- Contractor networks
- Architect/consultant networks
- Exhibitions and events
- Project databases
- Market research
- Identify potential B2B customers and initiate contact.
- Introduce Weather Fighter and its relevant products/services.
- Generate qualified enquiries for the sales and technical team.

3. OUTBOUND CALLING

- Make regular outbound calls to potential customers.
- Contact industries, factories, builders, contractors, architects, consultants, purchase teams, facility managers, project managers, and other relevant decision-makers.
- Introduce the company professionally.
- Understand customer requirements through appropriate questions.
- Identify upcoming or ongoing projects.
- Explain the company's relevant services.
- Generate interest and arrange further discussions.
- Maintain professional telephone etiquette.
- Follow the approved company calling process and communication standards.

4. CUSTOMER REQUIREMENT IDENTIFICATION
Understand whether the customer has requirements related to:

- Industrial Waterproofing
- Epoxy Flooring
- PU Flooring
- Industrial Flooring
- Protective Coatings
- Anti-Corrosive Coatings
- Heat-Insulation Coatings
- Fire-Retardant Coatings
- Electrical Insulation Coatings
- Construction Chemicals
- Waterproofing Chemicals & Membranes
- Sealants
- Epoxy Grouts
- Tile Adhesives
- Customized Coating Solutions

Collect basic information regarding:

- Type of requirement
- Project location
- Project stage
- Approximate area/quantity
- Expected timeline
- Customer/company details
- Decision-maker details
- Current supplier, where applicable
- Expected next action

5. LEAD QUALIFICATION
Evaluate leads based on:
Customer

- Company name
- Contact person
- Designation
- Mobile number
- Email ID
- Location
- Industry

Requirement

- Product/service required
- Project type
- Project location
- Requirement quantity/area
- Project stage
- Expected purchase timeline

Opportunity

- Budget/potential value where available
- Decision-maker
- Contractor/consultant involvement
- Probability of conversion

Only relevant and properly qualified leads should be transferred to the concerned sales/technical team.

6. APPOINTMENT GENERATION

- Schedule meetings between customers and the sales/technical team.
- Arrange site visits where required.
- Confirm appointments with customers.




- Share complete customer and project information with the concerned executive.
- Follow up after meetings.
- Record meeting outcomes in CRM.
- Schedule the next follow-up/action.

7. LEAD FOLLOW-UP

- Follow up with all qualified leads according to the defined schedule.
- Contact prospects through calls, WhatsApp, or email.
- Follow up on customer requirements.
- Track project timelines.
- Reconnect with future prospects when the project becomes active.
- Reactivate old and inactive leads.
- Ensure no qualified lead is neglected.
- Escalate high-potential leads to the reporting manager.

8. CUSTOMER DATABASE MANAGEMENT

- Create and maintain an accurate customer database.
- Research potential companies and decision-makers.
- Collect relevant contact information.
- Categorize prospects according to:
- City
- Industry
- Customer type
- Project type
- Requirement
- Lead status

- Remove duplicate or irrelevant records.
- Continuously expand the prospect database.

9. CRM MANAGEMENT
CRM/software usage is mandatory.
The employee must:

- Enter every current lead into CRM.
- Update customer details.
- Record calls and conversations.
- Record requirements.
- Update lead status.
- Enter next follow-up date.
- Record appointments.
- Update meeting/site-visit information.
- Maintain accurate lead sources.
- Update transferred leads.
- Maintain daily CRM discipline.

Suggested Lead Flow
New Lead Contacted Connected Interested Qualified Appointment Site Visit Technical Discussion Quotation Negotiation Order / Future Follow-up / Lost

10. SALES TEAM COORDINATION

- Transfer qualified leads to the appropriate sales executive.
- Provide complete customer and project information.
- Coordinate meetings and site visits.
- Share customer requirements with the technical team.
- Follow up with the sales team regarding lead progress.
- Ensure proper handover of every qualified opportunity.
- Support the sales team with additional customer information when required.

11. MARKET & PROJECT RESEARCH

- Identify potential construction and industrial projects.
- Search for companies requiring industrial flooring, waterproofing, coatings, or construction chemicals.
- Identify relevant contractors, builders, architects, and consultants.
- Collect basic project information.
- Add potential projects to the CRM/database.
- Share promising opportunities with the reporting manager.

12. CUSTOMER RELATIONSHIP DEVELOPMENT
Maintain professional relationships with:

- Industrial companies
- Builders
- Contractors
- Architects
- Consultants
- Facility managers
- Purchase departments
- Project managers
- Dealers and distributors
- Applicators

The objective is to create long-term business relationships and future sales opportunities.

13. DAILY WORK RESPONSIBILITIES
Morning

- Review new leads.
- Review pending follow-ups.
- Prepare daily calling plan.
- Prioritize high-potential leads.

During Working Hours

- Outbound calls.
- Lead generation.
- Customer qualification.
- Appointment generation.
- Follow-ups.
- Database research.
- Customer communication.
- CRM updates.
- Coordination with sales/technical teams.

End of Day

- Update CRM.




- Complete pending follow-ups.
- Update lead status.
- Submit daily activity report.
- Prepare the next day's follow-up plan.

14. KEY PERFORMANCE INDICATORS (KPIs)
Performance will be measured on:
Lead Generation

- Number of new leads generated.
- Number of qualified leads.
- Lead quality.
- New companies identified.

Calling

- Daily outbound calls.
- Connected calls.
- Meaningful conversations.
- Follow-up calls.

Customer Acquisition

- Qualified opportunities generated.
- New customer meetings.
- Site visits generated.
- Sales opportunities created.

Conversion Support

- Lead-to-qualified-lead conversion.
- Appointment-to-opportunity conversion.
- Opportunities converted to sales.

CRM

- Daily CRM updates.
- Accurate customer data.
- Follow-up discipline.
- Reporting accuracy.

15. QUALIFICATION
Preferred Qualification

- Graduate in any discipline.
- BBA / B.Com / BA / B.Sc. or equivalent qualification preferred.
- Diploma/degree in Civil Engineering or a technical field will be an advantage.

16. EXPERIENCE
Preferred Experience: 02 years
Experience in:

- Telecalling
- Customer Acquisition
- B2B Sales
- Lead Generation
- Business Development
- Inside Sales
- Construction Chemicals
- Building Materials
- Waterproofing
- Flooring
- Paints & Coatings

will be an advantage.
Freshers may also be considered if they demonstrate strong communication skills, confidence, willingness to learn, and a target-oriented approach.

17. REQUIRED SKILLS
Communication

- Valuable verbal communication.
- Professional telephone etiquette.
- Basic email and WhatsApp communication.
- Ability to speak confidently with customers.

Sales

- Lead generation.
- Prospecting.
- Customer qualification.
- Follow-up.
- Appointment setting.
- Relationship building.
- Basic convincing skills.

Computer

- Basic MS Excel.
- MS Word.
- Email.
- CRM/software.
- Internet research.
- WhatsApp Business.
- Basic data entry.

18. PERSONAL ATTRIBUTES
The ideal candidate should be:

- Energetic.
- Confident.
- Proactive.
- Target-oriented.
- Good at communication.
- Persistent with follow-ups.
- Customer-focused.
- Organized.
- Self-motivated.
- Comfortable with outbound calling.
- Willing to learn.
- Able to handle rejection positively.
- Responsible for daily reporting.

19. ROLE EXPECTATION
The Customer Acquisition Associate is expected to take ownership of the first stage of the customer journey:
Identify Contact Understand Qualify Follow Up Schedule Meeting Handover Track
The employee should focus on generating genuine and qualified business opportunities, not merely increasing the number of calls.

20. CAREER GROWTH
Customer Acquisition Associate

Senior Customer Acquisition Associate

Customer Acquisition Team Leader / Manager

Market Growth Associate

Market Growth Officer

Project Growth Manager

Regional Growth & Operations Head

Zonal Growth Head / Business Head

21. IDEAL CANDIDATE PROFILE
The ideal candidate should have a solid communication ability, positive attitude, customer-handling skills, disciplined follow-up approach, and willingness to work towards measurable targets.
The person should be comfortable with regular outbound calling and should have the ability to identify genuine customer requirements and convert them into qualified opportunities for the company's sales and technical teams.
Core Success Formula
Calling + Lead Generation + Qualification + Follow-up + Appointment + CRM Discipline = Customer Acquisition

📌 Walk-in || Customer aquisation associate (Pune)
🏢 Weather Fighter
📍 Pune