JOB DESCRIPTION
Technical Growth Officer
Position Overview
The Technical Growth Officer will be responsible for generating business through technical sales, site visits, customer development, product demonstrations, technical support, and project lead generation.
The role combines technical knowledge with business development and requires the employee to understand customer/site requirements, recommend suitable products and systems, coordinate with internal technical teams, and support the conversion of enquiries into orders.
The Technical Growth Officer will primarily work in the field and develop relationships with customers, contractors, applicators, architects, consultants, builders, developers, industries, and project teams.

1. Position Details
ParticularDetailsDesignationTechnical Growth OfficerDepartmentTechnical Growth / Business DevelopmentReporting ToSenior Technical Growth Officer / Project Growth ManagerExperience15 YearsLocationAssigned TerritoryJob TypeFull-TimeTravelRegular field/site travelIndustry PreferenceWaterproofing / Industrial Coatings / Epoxy Flooring / PU Flooring / Construction Chemicals / Technical Sales
2. Primary Objective
To generate qualified technical business opportunities, understand customer requirements, provide suitable technical solutions, and support the sales team in converting opportunities into profitable orders.
Core Responsibility
Lead Generation Customer Visit Site Inspection Requirement Understanding Product Recommendation Technical Presentation Quotation Support Follow-Up Order Conversion

3. Key Responsibilities
A. Technical Business Development

- Generate new leads through field visits and technical networking.
- Identify customers requiring waterproofing, flooring, coatings, and construction chemical solutions.
- Understand customer problems and recommend suitable solutions.
- Support the sales team with technical inputs.
- Develop new customers within the assigned territory.
- Generate project and industrial leads.
- Identify opportunities for repeat and additional business.
- Maintain a continuous pipeline of technical opportunities.

4. Lead Generation
Generate leads through:

- Direct market visits
- Industrial visits
- Construction sites
- Contractors
- Applicators
- Architects
- Consultants
- Builders and developers
- Existing customers
- References
- Dealers/distributors
- Exhibitions
- Website enquiries
- IndiaMART/B2B portals
- Digital marketing leads

All qualified leads must be entered into the company's CRM/system.

5. Site Visit & Requirement Assessment

- Visit customer/project sites.
- Understand site conditions and customer requirements.
- Identify waterproofing, flooring, coating, leakage, corrosion, insulation, or construction chemical requirements.
- Take site measurements and photographs where required.
- Collect technical information.
- Identify application challenges.
- Discuss initial technical solutions with the customer.
- Prepare site visit reports.
- Coordinate with Senior Technical/Technical Team for complex requirements.

6. Product & System Knowledge
The Technical Growth Officer should develop working knowledge of company products and systems such as:
Waterproofing

- PU waterproofing
- Cementitious waterproofing
- Crystalline waterproofing
- Waterproofing membranes
- Terrace waterproofing
- Basement waterproofing
- Joint and crack treatment

Flooring

- Epoxy flooring
- PU flooring
- Self-leveling flooring
- Heavy-duty industrial flooring
- Anti-skid flooring

Protective Coatings

- Anti-corrosion coatings
- Industrial protective coatings
- Heat-insulation coatings
- Fire-retardant coatings
- Electrical insulation coatings

Construction Chemicals

- Tile adhesives
- Epoxy grouts
- Sealants
- Repair products
- Bonding agents
- Surface treatment products

The employee must understand where, why, and how each product/system is used.

7. Technical Product Presentation

- Explain product features and applications to customers.
- Conduct basic technical presentations.
- Explain product benefits and application procedures.
- Provide technical datasheets and product information.
- Conduct product demonstrations when required.
- Coordinate sample and trial applications.
- Explain the difference between company systems and competitor solutions.
- Support product awareness activities.

8. Consultant & Architect Visits





- Visit architects and consultants regularly.
- Introduce company products and systems.
- Explain technical applications.
- Provide product literature and technical documents.
- Identify specification opportunities.
- Understand upcoming projects.
- Develop long-term technical relationships.
- Maintain consultant visit records.

9. Contractor & Applicator Development

- Identify active contractors and applicators.
- Develop relationships with them.
- Understand their project requirements.
- Introduce suitable products and systems.
- Coordinate product demonstrations and training.
- Generate leads through contractor networks.
- Support contractors during initial product application.
- Maintain contractor database.

10. Customer Handling

- Conduct regular customer meetings.
- Understand customer technical and commercial requirements.
- Provide initial technical guidance.
- Coordinate with senior technical personnel where required.
- Maintain professional communication.
- Follow up after site visits and technical discussions.
- Collect customer feedback.
- Identify additional business opportunities.

11. Technical Coordination
Coordinate with:
Customer Sales Technical Team R&D; Estimation Project Team
Responsibilities include:

- Sharing site information.
- Sharing customer requirements.
- Coordinating site inspections.
- Arranging samples.
- Coordinating product trials.
- Supporting technical approvals.
- Providing technical inputs for quotations.
- Supporting project handover.
- Escalating technical issues.

12. Quotation Support

- Understand basic project requirements and BOQ.
- Provide technical information to the estimation/commercial team.
- Support preparation of quotations.
- Ensure the correct product/system is quoted.
- Follow up on quotations.
- Coordinate quotation revisions.
- Inform senior team members about customer feedback and competitor pricing.
- Support the sales team during negotiations.

13. Lead Follow-Up & Conversion
The employee must maintain strict follow-up on every qualified opportunity.
Follow-up process:
Lead

Qualification

Customer Meeting

Site Visit

Technical Requirement

Product Recommendation

Sample/Trial

Quotation

Follow-Up

Order
Every opportunity must have a defined next action and expected timeline.

14. Business Growth Responsibilities
The Technical Growth Officer is not only a technical support role.
The employee is expected to:

- Generate recent business leads.
- Develop new customers.
- Generate project enquiries.
- Support technical approvals.
- Develop consultants and contractors.
- Generate product trials.
- Convert enquiries into orders.
- Support achievement of sales targets.
- Generate repeat business.
- Cross-sell and up-sell suitable products.

15. Project Support

- Identify project opportunities.
- Collect project information.
- Coordinate with project sales teams.
- Support site inspections.
- Provide technical inputs.
- Support product trials.
- Assist in technical meetings.
- Support project handover after order confirmation.
- Assist project teams in resolving initial technical queries.

16. Customer Complaint Support

- Understand customer complaints related to product/application.
- Visit the site when required.
- Collect photographs and technical information.
- Report the issue to the senior technical team.
- Coordinate corrective action.
- Follow up until resolution.
- Maintain complaint records.
- Communicate professionally with customers.

17. Daily Field Activity
The employee is expected to maintain productive field activity including:

- Customer visits
- Site visits
- Contractor meetings
- Consultant meetings
- Architect meetings
- New project identification
- Lead generation
- Technical presentations
- Product demonstrations
- Product trials
- Quotation follow-ups
- Business follow-ups

Activity quality, lead quality, conversion, and revenue contribution will be evaluatednot only the number of visits.

18. CRM & Reporting
100% CRM/reporting discipline is mandatory.




The employee must update:

- New leads
- Customer information
- Project details
- Site visits
- Technical requirements
- Product recommendations
- Samples
- Trials
- Quotations
- Follow-ups
- Expected order date
- Expected order value
- Competitor information
- Lost opportunity reasons
- Order status
- Complaint status

Daily Report

- Customer meetings
- Site visits
- Current leads
- Technical discussions
- Follow-ups
- Quotations
- Expected business

Weekly Report

- Lead pipeline
- Project opportunities
- Target vs. achievement
- Site visit summary
- Consultant development
- Contractor development
- Product trials
- Conversion status
- Pending technical issues
- Next-week action plan

19. KPI & Performance Measurement
KPIMeasurementSales/Revenue ContributionTarget vs. ActualTechnical LeadsQualified leads generatedNew CustomersNew active customersProject LeadsQualified projects identifiedSite VisitsProductive visitsCustomer MeetingsProductive meetingsTechnical PresentationsPresentations conductedProduct TrialsTrials conducted & convertedQuotation ConversionQuotations converted into ordersConsultant DevelopmentActive consultant relationshipsContractor DevelopmentActive contractor relationshipsRepeat BusinessRepeat order valueComplaint ResolutionTimely technical supportCRM Compliance100% timely reportingFollow-Up DisciplineAll qualified leads followed up
20. Required Technical Skills
The candidate should have basic-to-good knowledge of:

- Waterproofing systems
- Epoxy flooring
- PU flooring
- Industrial coatings
- Anti-corrosion coatings
- Construction chemicals
- Surface preparation
- Crack/joint treatment
- Application methodology
- BOQ basics
- Site inspection
- Basic estimation
- Technical documentation

21. Required Business Skills

- Lead generation
- Technical sales
- Customer acquisition
- Field sales
- Project business development
- Follow-up
- Negotiation
- Customer relationship management
- Basic commercial understanding
- Business conversion

22. Required Personal Competencies

- Strong communication
- Good technical understanding
- Positive attitude
- Target-oriented
- Proactive approach
- Strong follow-up
- Ownership mindset
- Good presentation skills
- Problem-solving ability
- Willingness to travel
- Good reporting discipline
- Team coordination
- Professional customer handling

23. Educational Qualification
Preferred:

- Diploma / Bachelor's degree in Civil Engineering, Chemical Engineering, Mechanical Engineering, Construction Technology, or related field.
- Additional qualification in Sales & Marketing will be an advantage.

24. Experience
Preferred:

- 15 years of experience
- Technical sales/business development experience preferred.
- Fresh Civil Engineering candidates with strong communication and field-sales aptitude may also be considered.
- Experience in waterproofing, flooring, industrial coatings, construction chemicals, or related industries will be an advantage.

25. Ideal Candidate Profile
The ideal candidate should be a field-oriented technical professional with a strong interest in business development.
The candidate should be:

- Technically curious
- Strong in customer interaction
- Comfortable visiting sites
- Good at understanding customer problems
- Good at explaining technical solutions
- Strong in follow-up
- Target-oriented
- Willing to travel
- Proactive in generating leads
- Good at building contractor/consultant relationships
- Capable of learning products quickly
- Focused on converting technical interactions into business

26. Career Progression
Technical Growth Trainee / Executive

Technical Growth Officer

Senior Technical Growth Officer

Project Growth Manager

Senior Project Growth Manager

Regional Growth & Operations Head State

Zonal Growth & Operations Head

Chief Growth Officer

PRIMARY ACCOUNTABILITY
The Technical Growth Officer is responsible for creating business opportunities through technical knowledge and field engagement.
Lead Generation + Site Visits + Technical Assessment + Product Recommendation + Customer/Consultant/Contractor Development + Product Demonstration + Quotation Support + Follow-Up + Order Conversion + Project Support
The role must focus on both technical excellence and business generation. Every site visit and technical interaction should contribute toward building the sales pipeline and generating measurable business.

📌 Walk-in || Technical Growth Officer (Pune)
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📍 Pune