Role Overview:

We are looking for a digital marketing professional to support global advertisers and account teams in managing and optimizing video advertising campaigns.

Key Responsibilities:

- Plan and optimize creator/boost campaigns based on performance, budget, audience targeting, and client KPIs.

- Review creator content for brand safety, copyright compliance, Brand Partner Access (BPA), and asset validity.

- Vet creator videos for brand partnerships and identify potential partnership/upsell opportunities.

- Monitor and analyze campaign performance across paid and organic metrics.

- Prepare post-campaign reports and recommend high-performing creator assets for additional media boosting.

- Coordinate with global clients and internal teams to ensure smooth campaign execution.

Required Skills & Experience:





- 1+ years of experience in digital marketing, Ads, performance marketing, campaign management, or optimization.

- Positive understanding of Ads or similar advertising platforms.

- Knowledge of key digital advertising metrics such as CTR, CPM, CPV, CPA, targeting, and automated bidding.

- Exposure to Video Ads and Demand Gen campaigns.

- Experience working with global clients/international brands is preferred.

- Strong MS Excel skills, including Pivot Tables and advanced functions.

- Analytical mindset, attention to detail, and ability to adapt to AI-driven and creator analytics tools.

Certification :

- Ads Certification preferred/required as applicable.

📌 Walk-in || Senior Process Executive - Digital Marketing (Hyderabad)
🏢 Cognizant
📍 Hyderabad