Position: Client Leadership & Strategic Planning

Location: MUmbai

· Lead the development of integrated media and communication strategies aligned with client business objectives and long-term growth ambitions.

· Build trusted relationships with senior client stakeholders, acting as a strategic advisor across planning, investment, and business transformation initiatives.

· Translate business challenges into actionable, insight-led media strategies that deliver measurable commercial outcomes.

· Lead strategic planning across annual business plans, campaign roadmaps, product launches, and integrated marketing initiatives.

Digital Media Planning & Campaign Excellence

· Develop end-to-end media strategies across digital, commerce, social, search, and emerging media platforms.

· Partner with specialist teams to deliver integrated planning solutions that maximise marketing effectiveness and business performance.

· Ensure media plans are supported by audience intelligence, market insights, data analytics, and robust measurement frameworks.

· Drive excellence in campaign execution by maintaining high standards of planning quality, governance, and operational efficiency.

Data, Insights & Innovation

· Leverage consumer insights, audience data, category intelligence, and market trends to identify growth opportunities for clients. Interpret complex data and research to develop compelling strategic recommendations and business narratives.

· Champion innovation by introducing new planning methodologies, AI-powered capabilities, and emerging media





· Encourage the adoption of Open and advanced planning tools to improve strategic decision-making and campaign performance.

Client Growth & Business Development

· Identify opportunities to expand client partnerships through proactive strategic recommendations and innovative marketing solutions.

· Support new business pitches by developing integrated communication strategies and presenting compelling client solutions.

· Drive thought leadership by sharing industry trends, best practices, and award-winning work across internal and client teams.

· Foster a culture of continuous improvement by initiating cross-category learning, strategic case studies, and innovation programmes.

· Build a culture of strategic excellence by coaching team members on planning frameworks, storytelling, client management, and presentation skills.

· Collaborate across the wider to unlock specialist capabilities and integrated client solutions.

· Ensure effective resource planning, performance management, and talent development across the team.

Skills & Competencies

· Extensive experience in integrated media planning, client leadership, and strategic communications.

· Deep understanding of offline and digital media ecosystems, audience planning, marketing effectiveness, and business strategy.





· Strong commercial acumen with the ability to translate business objectives into integrated marketing solutions.

· Excellent analytical, problem-solving, and strategic thinking capabilities. Outstanding stakeholder management, client servicing, and relationship building skills.

· Strong presentation, storytelling, and executive communication skills with experience engaging senior client stakeholders.

· Proven ability to lead multidisciplinary teams within a quick-paced, collaborative environment. Passion for innovation, continuous learning, and driving measurable business outcomes.

Qualifications & Experience

· Bachelor’s degree in marketing, Business, Communications, Advertising, or a related discipline.

· 10 to 14 years of experience in Media Planning, Client Leadership, Integrated Communications, or Strategic Marketing, including experience in a senior leadership role.

· Proven experience managing large client portfolios and developing integrated media strategies across traditional and digital channels.

· Strong understanding of media planning, media buying, audience measurement, brand investment, and marketing analytics.

· Demonstrated success leading cross-functional teams, mentoring talent, and driving business growth.

· Experience working with leading brands across automotive, FMCG, technology, or similar sectors will be an advantage.

· Strong understanding of AI-enabled planning tools, audience intelligence platforms, and data-driven marketing methodologies is preferred

📌 VP- Media Planning (Mumbai)
🏢 Aptita
📍 Mumbai