About the Role

Role: Senior Business Manager - SEO Location: Mumbai Qualification: BE, B.Tech (or Equivalent Degrees) + MBA (preferred)

Summary: As a Senior Business Manager – SEO, you will lead SEO strategy and execution for large-scale client portfolios, driving measurable growth through advanced organic search initiatives. You’ll partner with cross functional teams to integrate SEO into the broader digital ecosystem and mentor a team of SEO professionals to build Performics’ thought leadership in the search domain.

About the Company

About the Company: Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data-driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic, and data science & analytics; supported by their in-house capabilities on technology and creative. We are currently driving digital solutions for some of the largest Indian and International brands.

Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers. We are catering to end-to-end digital marketing solutions for premium brands in the country.

Responsibilities

Strategic Leadership

- Lead SEO strategy development across multiple high-impact clients, ensuring alignment with overall digital performance goals.
- Develop frameworks for content optimization, technical SEO, and authority building to drive sustainable organic growth.
- Partner with internal teams (Content, Data, Paid Media, Analytics, and Tech)



to deliver integrated search-driven solutions.
- Evaluate and evolve SEO practices in line with algorithm updates and industry best practices.

Team & Project Management
- Manage a team of Business Managers, Assistant Project Managers, and Associates across multiple accounts.
- Drive knowledge sharing, upskilling, and capability development within the SEO team.
- Allocate resources effectively to ensure project timelines and performance goals are met.
- Lead performance reviews and contribute to team hiring and retention initiatives.

Client & Business Management
- Act as a senior client partner, providing actionable insights, growth opportunities, and SEO-driven recommendations.
- Identify and drive upselling/cross-selling opportunities across client portfolios.
- Present performance reports, growth roadmaps, and case studies to senior client stakeholders.

Performance & Innovation
- Oversee on-page, off-page, and technical SEO across projects to achieve KPIs (traffic, rankings, conversions).
- Utilize analytics, webmaster, and SEO tools to diagnose issues and uncover optimization opportunities.
- Champion data-driven SEO decision-making using platforms like Google Analytics, Google Search Console, and BigQuery.
- Lead pilots and innovation initiatives around AI in SEO, schema markup,



and automation in reporting and keyword research.

Qualifications

- Qualification: BE, B.Tech (or Equivalent Degrees) + MBA (preferred)

Required Skills

Key Skills & Tools

- Deep understanding of search engine algorithms, crawling/indexing behavior, and ranking signals.
- Hands-on experience with tools: Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, BigQuery, and tag management tools (e.g., GTM, Adobe Launch).
- Proficiency in HTML/CSS and working knowledge of web technologies (PHP, JavaScript, etc.).
- Ability to translate technical SEO concepts into actionable business insights.
- GAIQ Certification preferred.
- Required: 6–8 years of SEO experience with a track record of leading large client portfolios and teams within a digital marketing agency or enterprise environment.

Preferred Skills

- Key Skills & Tools

- Deep understanding of search engine algorithms, crawling/indexing behavior, and ranking signals.
- Hands-on experience with tools: Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, BigQuery, and tag management tools (e.g., GTM, Adobe Launch).
- Proficiency in HTML/CSS and working knowledge of web technologies (PHP, JavaScript, etc.).
- Ability to translate technical SEO concepts into actionable business insights.
- GAIQ Certification preferred.

Soft Skills

- Strong leadership and people management capabilities.
- Excellent verbal and written communication skills.
- Analytical mindset with problem-solving orientation.
- Solid presentation and stakeholder management skills.
- Ability to work under pressure and manage multiple high-priority clients.

📌 Sr. Manager - SEO (Mumbai)
🏢 Performics India
📍 Mumbai