Job Responsibilities-

- Develop and execute performance marketing strategies to generate quality leads and achieve business objectives.
- Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, Performance Max (PMax), YouTube, Demand Gen, and Remarketing.
- Manage campaign budgets, bidding strategies, audience targeting, and keyword planning to maximize ROI.
- Monitor and optimize key performance metrics, including CPL, CPA, conversion rate, lead quality, and cost per admission.
- Conduct keyword research, competitor analysis, audience analysis, and search intent research.
- Develop and test ad copies, creative assets, landing pages, and campaign structures to improve performance.
- Set up and troubleshoot conversion tracking using Google Ads, GA4, and Google Tag Manager.
- Analyze campaign performance and identify opportunities to improve lead-to-application and lead-to-admission conversion rates.
- Coordinate with SEO, content, creative, website, and CRM teams to improve campaign effectiveness.
- Prepare weekly and monthly performance reports with actionable insights and recommendations.
- Lead campaign planning, forecasting, budget allocation, and performance reviews.
- Stay updated on Google Ads features, automation, AI-powered campaign optimization, and industry trends.





Required Skills

- 4–6 years of hands-on experience in Google Ads and performance marketing.
- Proven experience managing high-budget lead generation campaigns.
- Strong expertise in Search, Display, PMax, YouTube, Demand Gen, and Remarketing campaigns.
- Proficiency in Google Analytics 4, Google Tag Manager, and conversion tracking.
- Strong understanding of attribution, bidding strategies, audience segmentation, and funnel optimization.
- Advanced knowledge of Excel/Google Sheets and campaign reporting.
- Experience with Looker Studio or other performance dashboards is preferred.
- Excellent analytical, communication, problem-solving, and team coordination skills.
- Experience in education marketing, university admissions, or multi-location lead generation will be an advantage.

- Key Performance Indicators (KPIs)

- Achievement of monthly lead and conversion targets.
- Reduction in CPL and cost per admission.
- Improvement in lead quality and conversion rates.
- Campaign ROI and productive budget utilization.
- Growth in qualified enquiries, applications, and admissions.
- Accurate conversion tracking and performance reporting.
- Continuous campaign testing and optimization.

📌 Sr. Google Ads Specialist (Maharashtra)
🏢 Tantraedu
📍 Maharashtra