- Digital Marketing Executive - Location - Bengaluru

Experience: 1–2 Years Employment Type: Full-Time

Job Location: To be specified

About the Role

We are looking for a curious, analytical, and hands-on Digital Marketing Executive with 1–2 years of relevant experience. The ideal candidate should have a good understanding of paid advertising, SEO, social media marketing, content coordination, analytics, and emerging AI-powered search technologies.

This is an execution-focused role for someone who enjoys experimenting with campaigns, analysing performance data, and finding opportunities to improve marketing results.

Key Responsibilities

1. Performance Marketing

- Plan, execute, monitor, and optimise campaigns across Google Ads and Meta Ads.
- Work on Search, Performance Max, Demand Gen, remarketing, and lead-generation campaigns.
- Conduct keyword research, audience analysis, and competitor research.
- Monitor campaign budgets and key metrics, including CTR, CPC, CPL, CPA, conversion rate, and ROAS.
- Identify performance gaps and implement data-driven optimisation strategies.

2. Search Engine Optimisation (SEO)

- Conduct keyword research and search intent analysis.
- Execute on-page SEO, local SEO, and basic off-page SEO activities.
- Perform basic technical SEO checks and identify website improvement opportunities.
- Monitor organic performance using Google Search Console and SEO tools.
- Support Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), and AI-search visibility initiatives.

3. Social Media & Content Marketing

- Create and manage social media content calendars.
- Develop captions, social media posts, campaign copy, and marketing content.
- Coordinate with designers and content creators to execute campaigns.
- Support content publishing across Instagram, Facebook, LinkedIn, and YouTube.
- Ensure consistency in brand communication and campaign messaging.

4. Analytics & Reporting

- Track campaign and website performance using GA4, Google Search Console, and Looker Studio.
- Assist with Google Tag Manager,



UTM parameters, and conversion tracking.
- Prepare regular performance reports and identify key trends.
- Analyse campaign results and recommend actionable improvements.
- Ensure tracking accuracy and report measurement issues.

5. Landing Page Optimisation

- Review landing pages and campaign journeys to identify conversion barriers.
- Suggest improvements to page content, calls to action, user experience, and lead forms.
- Collaborate with web and design teams to implement improvements.
- Support initiatives to improve lead quality and conversion rates.

6. AI-Assisted Marketing

- Use AI tools such as ChatGPT, Gemini, and Claude for research, ideation, copywriting, and analysis.
- Improve marketing productivity while maintaining accuracy and brand consistency.
- Stay updated on AI-powered advertising features and evolving search behaviour.
- Validate AI-generated content before publishing or implementing recommendations.

7. Team Collaboration

- Coordinate with design, content, web development, and account management teams.
- Manage multiple assignments while maintaining quality and meeting deadlines.
- Document campaign learnings and communicate progress effectively.
- Take ownership of assigned tasks and contribute to continuous improvement.

Required Skills & Qualifications
- 1–2 years of hands-on digital marketing experience.
- Working knowledge of Google Ads and Meta Ads Manager.
- Understanding of campaign setup, audience targeting, budget management, and optimisation.
- Knowledge of SEO fundamentals, keyword research, and search intent.
- Familiarity with GA4 and Google Search Console.
- Basic understanding of Google Tag Manager,



UTM tracking, and conversion measurement.
- Ability to interpret marketing metrics and performance reports.
- Basic awareness of AEO, GEO, and AI-driven search experiences.
- Good written and verbal English communication skills.
- Solid analytical thinking, attention to detail, and problem-solving abilities.
- Ability to multitask, collaborate effectively, and meet deadlines.

Tools & Platforms
- Advertising & Analytics: Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Looker Studio.
- SEO & Research: Google Search Console, Google Keyword Planner, Semrush, Ahrefs, Screaming Frog, or equivalent tools.
- Content & Websites: Meta Business Suite, Instagram, Facebook, LinkedIn, YouTube, WordPress, and Shopify basics.
- AI & Productivity: ChatGPT, Gemini, Claude, or equivalent AI tools.

Good to Have
- Experience working in a digital marketing agency or managing multiple client accounts.
- Exposure to Google Business Profile and local SEO.
- Familiarity with LinkedIn Ads, YouTube Ads, or email marketing.
- Basic knowledge of landing page optimisation, conversion rate optimisation (CRO), WordPress, or Shopify.
- Relevant Google Ads, Meta, analytics, or SEO certifications.
- A portfolio of campaigns, SEO projects, reports, or social media work.

Ideal Candidate Profile
- Curious and eager to learn new digital marketing techniques.
- Analytical and comfortable making data-driven decisions.
- Proactive in identifying opportunities and solving problems.
- Adaptable to changing platforms, technologies, and marketing trends.
- Comfortable experimenting, learning from results, and improving campaign performance.
- Responsible, collaborative, and committed to meeting deadlines.

How to Apply Interested candidates can apply through the designated recruitment channel with an updated resume and relevant work samples or portfolio, if available.

Pay: ₹20,000.00 - ₹23,000.00 per month

Benefits

- Flexible schedule

Work Location: In person

📌 Sr. Digital Marketing Executive (Kozhikode)
🏢 Homeditto Privatel
📍 Kozhikode