Job Summary

We are looking for a performance-driven PPC Expert to manage paid advertising campaigns for our resort business, generate quality leads, increase resort bookings, and maximize return on advertising spend (ROAS).

Key Responsibilities

- Plan, execute, and optimize paid advertising campaigns on Google Ads and Meta Ads (Facebook and Instagram).
- Generate leads and drive bookings for resort stays, day picnics, corporate outings, weddings, and events.
- Manage campaign budgets, bidding strategies, audience targeting, and remarketing campaigns.
- Monitor campaign performance, CPL, CPA, conversion rates, and ROAS.
- Conduct keyword research, competitor analysis, A/B testing, and ad copy optimization.
- Track conversions using Google Analytics 4, Google Tag Manager, and advertising pixels.
- Coordinate with the sales team to improve lead quality and conversion into bookings.




- Prepare regular campaign performance reports and recommend strategies to increase revenue.

Required Skills
- Hands-on experience with Google Ads and Meta Ads.
- Robust understanding of lead generation, conversion tracking, and performance marketing.
- Experience in budget management and campaign optimization.
- Proficiency in Google Analytics 4, Google Tag Manager, and Excel/Google Sheets.
- Analytical thinking and a results-oriented approach.

Preferred Experience Experience in hospitality, resorts, hotels, travel, tourism, or leisure businesses will be an added advantage.

Key Performance Indicators (KPIs)

- Qualified leads generated
- Cost per lead (CPL)
- Lead-to-booking conversion rate
- Return on ad spend (ROAS)
- Revenue generated through paid campaigns

📌 Specialist PPC- Pay Per Click (Mumbai)
🏢 Meravilla Solutions
📍 Mumbai