About Designoweb

Designoweb Technologies is a technology solutions company specializing in website development, mobile application development, and digital solutions for businesses. We are looking for a creative, strategic, and result-oriented Social Media Strategist who can strengthen our brand presence, drive meaningful engagement, and develop impactful social media campaigns across platforms.

Role Overview

We are looking for someone who understands social media beyond just posting content. The ideal candidate should have a solid understanding of social media strategies, audience behavior, content trends, creative concepts, and engagement techniques. You should be capable of turning ideas into effective campaigns that improve brand visibility, audience engagement, and business growth.

The candidate must be proactive, creative, analytical, and confident in communicating ideas while collaborating with designers, video editors, and content writers to execute the overall social media strategy.

Key Responsibilities

- Social Media Strategy: Develop and execute effective social media strategies aligned with the company's brand identity, marketing objectives, and business goals.
- Content Planning: Create monthly content calendars covering creative posts, carousels, reels, short-form videos, industry insights, company updates, and employee-focused content.
- Creative Ideation: Generate fresh, engaging, and innovative content ideas that help Designoweb stand out in the competitive IT services industry.
- Audience Engagement: Develop strategies to increase followers, engagement rates, reach, shares, saves, and meaningful audience interactions across social media platforms.
- Platform Management: Plan and optimize content for LinkedIn, Instagram, Facebook, and other relevant platforms based on audience behavior and platform-specific requirements.
- Campaign Execution: Conceptualize and execute social media campaigns, interactive activities, trend-based content, and brand awareness initiatives.
- Creative Collaboration:



Work closely with graphic designers, video editors, and content writers to ensure high-quality, visually appealing, and engaging content.
- Performance Analysis: Track social media metrics, analyze campaign performance, prepare reports, and implement improvements based on data and insights.
- Competitor Analysis: Monitor competitors, industry trends, audience preferences, and emerging content formats to identify opportunities for growth.
- Brand Positioning: Maintain a consistent brand voice, visual identity, and communication style across all social media channels.
- Trend Research: Stay updated with social media trends, platform updates, relevant hashtags, and new content formats, adapting them to the company's brand and target audience.
- Result-Oriented Execution: Continuously experiment with content formats, posting strategies, and engagement techniques to improve measurable outcomes.
- Cross-Team Coordination: Communicate ideas clearly, coordinate with internal teams, and ensure timely execution of the content calendar and campaigns.

Required Skills and Qualifications

- 1–4 years of relevant experience in social media strategy, social media management, or digital marketing.
- Strong understanding of social media algorithms, platform-specific strategies, audience behavior, and engagement techniques.
- Proven ability to develop content strategies and creative concepts rather than simply schedule and publish posts.
- Excellent creative thinking, brainstorming, storytelling, and problem-solving skills.
- Strong understanding of social media analytics, performance metrics, and campaign optimization.




- Ability to identify relevant trends and convert them into creative, brand-appropriate content ideas.
- Good understanding of LinkedIn marketing and B2B social media communication; experience in IT services, SaaS, or technology companies is preferred.
- Familiarity with content planning, social media management, analytics, and competitor research tools.
- Ability to brief designers and video editors effectively and provide constructive creative feedback.
- Strong verbal and written communication skills with the ability to present ideas confidently.
- A proactive, organized, and result-oriented approach with the ability to manage multiple campaigns and deadlines.
- A portfolio or examples of previously managed social media pages, campaigns, and measurable results will be an advantage.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

- Growth in relevant followers and target audience reach.
- Improvement in engagement rate, shares, saves, comments, and meaningful interactions.
- Consistency and quality of content planning and execution.
- Performance of social media campaigns against defined objectives.
- Contribution to brand awareness, website traffic, and relevant business inquiries.
- Creativity, initiative, and the ability to translate ideas into measurable results.

What We Are Looking For

We are looking for a person who is creative in thinking, strategic in planning, confident in communication, and accountable for results. Someone who can bring fresh ideas to the table, understand what resonates with the audience, collaborate effectively with the creative team, and continuously find ways to improve Designoweb's social media presence.

If you enjoy building brands, experimenting with new content ideas, and turning social media engagement into meaningful business impact, we would love to hear from you.

Interested candidates can share their resume and portfolio showcasing their social media work and campaign results.

📌 Social Media Strategist (Noida)
🏢 Designoweb
📍 Noida