: Social Media Marketing Manager

Company: IQTechway Digital

Job Title: Social Media Marketing Manager

Department: Digital Marketing

Job Type: Full-Time

Work Location: Periyanaikenpalayam, Coimbatore

Experience: 2–4 Years

Salary: As per industry standards and candidate experience

About IQTechway

IQTechway is a digital marketing agency focused on building strong digital brands through creative strategies, engaging content, and performance-driven marketing. We are looking for a proactive and results-oriented Social Media Marketing Manager who can lead social media initiatives, manage client relationships, guide the team, and drive measurable growth across digital platforms.

Job Summary The Social Media Marketing Manager will be responsible for developing and executing social media strategies, managing multiple client accounts, supervising content creation, analyzing campaign performance, and ensuring timely delivery of high-quality work. The ideal candidate should combine creativity, strategic thinking, leadership, and analytical skills to achieve client objectives and strengthen brand presence.

Key Responsibilities

1. Social Media Strategy & Planning

- Develop and implement social media strategies aligned with client goals and brand positioning.
- Create monthly content calendars, campaign plans, and platform-specific growth strategies.
- Identify industry trends, competitor activities, audience behavior, and content opportunities.
- Plan organic social media campaigns to improve reach, engagement, visibility, and audience growth.

2. Content Management & Execution

- Oversee content planning, captions, creative concepts, reels, stories, and other social media assets.
- Coordinate with graphic designers, video editors, and content creators to ensure quality output.
- Maintain brand consistency, content quality, and platform-specific best practices.
- Ensure all content is reviewed, approved, and published according to the agreed schedule.

3. Client Account Management

- Manage multiple client accounts and maintain professional client relationships.
- Understand client requirements, business objectives, and target audiences.




- Conduct regular client reviews and present performance reports and strategic recommendations.
- Proactively identify client concerns, resolve issues, and take measures to improve client satisfaction and retention.

4. Performance Analysis & Reporting

- Monitor KPIs such as reach, impressions, engagement rate, follower growth, video views, leads, and conversions where applicable.
- Analyze social media insights and identify opportunities for improvement.
- Prepare monthly performance reports with actionable recommendations.
- Use data-driven insights to optimize content strategies and campaign performance.

5. Team Leadership & Coordination

- Assign tasks, set priorities, and monitor team deliverables.
- Guide social media executives and collaborate effectively with creative and performance marketing teams.
- Conduct regular reviews to maintain quality standards, productivity, and timely execution.
- Provide constructive feedback and support team members' professional development.

6. Quality, Accountability & Innovation

- Maintain high standards of accuracy, creativity, communication, and deadline management.
- Take ownership of assigned accounts, deliverables, and performance outcomes.
- Stay updated on platform algorithm changes, emerging formats, industry trends, and new tools.
- Recommend innovative content ideas, campaign improvements, and strategies that create value for clients.

Required Qualifications
- 2–4 years of relevant experience in social media marketing or digital marketing.
- Experience managing multiple social media accounts, preferably in an agency environment.
- Robust knowledge of Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Practical experience with content strategy, social media analytics, and campaign reporting.
- Proficiency in social media management and reporting tools.
- Excellent written communication, presentation, and client-handling skills.





Required Skills
- Social media strategy and campaign planning
- Content calendar management
- Audience engagement and organic growth strategies
- Analytics, KPI tracking, and performance reporting
- Client communication and relationship management
- Team leadership and task delegation
- Creative thinking and problem-solving
- Time management and multitasking
- Presentation and decision-making skills
- Ownership, accountability, and attention to detail

Key Performance Indicators (KPIs) Performance will be evaluated based on measurable targets agreed upon for each client and account, including:
- Achievement of agreed social media objectives and KPIs.
- Quality, consistency, and timely delivery of content.
- Improvement in relevant engagement, reach, audience growth, and conversions.
- Accuracy and timeliness of reports and client presentations.
- Client satisfaction, issue resolution, and retention support.
- Team productivity, coordination, and quality control.
- Innovation, strategic contribution, and continuous professional development.

Note: Performance targets will be customized based on the client's industry, account maturity, available resources, and business objectives.

What We Offer

- Opportunities to work with diverse brands and industries.
- A collaborative and creative working environment.
- Opportunities to develop leadership, strategic, and client-management skills.
- Professional growth through continuous learning and performance feedback.
- A performance-driven culture that values initiative, accountability, and quality.

Who Should Apply? We are looking for someone who goes beyond posting content and understands how social media contributes to brand growth and business objectives. The ideal candidate takes ownership, communicates confidently, leads with professionalism, and continuously looks for ways to improve performance.

If you are passionate about social media strategy, creative execution, team leadership, and measurable digital growth, we invite you to apply to IQTechway.

Pay: ₹11,000.00 - ₹25,000.00 per month

Benefits

- Cell phone reimbursement
- Paid time off

Work Location: In person

📌 Social Media Marketing Manager (Coimbatore)
🏢 Iqtechway
📍 Coimbatore