CTC: 4-5 LPA depending on experience

Company Description Ask Your Why is a branding and marketing agency that helps brands uncover and articulate their core purpose. The team specializes in purpose-driven branding, impactful marketing campaigns, and social media strategies that turn scattered ideas into clear, meaningful identities. By focusing on a brand’s “why,” Ask Your Why aims to build authentic connections between organizations and their audiences.

Applicants will join a creative environment that values strategic thinking, storytelling, and long-term brand building.

Role Description As a Social Media Marketing Manager at Ask Your Why, you will manage day-to-day social media activities across multiple platforms, including planning, creating, scheduling, and optimizing content. You will develop and execute social media and content strategies aligned with each client’s brand purpose, monitor platform performance, and generate regular reports with insights and recommendations. The role includes collaborating with design, copy, and strategy teams; engaging with online communities; overseeing campaigns; and staying updated on trends, platform features, and best practices in social and digital marketing.

This is a full-time hybrid role based in Mumbai,



with a combination of in-office collaboration and some work-from-home flexibility.

Qualifications

- Candidates should possess solid Social Media Marketing and Social Media Optimization (SMO) skills, including platform management, audience engagement, and performance tracking.
- Candidates should possess solid Content Strategy skills, with the ability to plan, organize, and adapt content to support brand storytelling and campaign objectives.
- Candidates should possess effective Communication skills, including clear written and verbal communication and the ability to collaborate with cross-functional teams and clients.
- Candidates should possess Digital Marketing skills, such as understanding paid campaigns, analytics tools, and integration of social media within broader marketing plans.
- Additional beneficial qualifications include experience managing brand accounts or agencies, familiarity with social media analytics and scheduling tools, strong creative judgment, and the ability to work in a fast-paced, deadline-driven environment.
- A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.

📌 Social Media Marketing Manager (Mumbai)
🏢 Ask Your Why
📍 Mumbai