Social Media Marketing Manager (Raopura)

Social Media Marketing Manager (Raopura)

23 Oct
|
Amrin Fashion Private
|
Raopura

23 Oct

Amrin Fashion Private

Raopura

About Amrin Khan

Amrin Khan is a luxury ethnic and bridal couture label from Vadodara, Gujarat, known for craftsmanship, refined design and a fashion-forward point of view. We are building a brand that is recognised for its detail, its heritage and its modern elegance.

Role Overview

We are looking for a creative and hands-on Marketing Manager to run the day-to-day marketing of Amrin Khan across digital, social media and in-store promotion. You will turn the brand's collections into engaging content and campaigns that bring in enquiries and footfall. You will report to the Director and work closely with the Design, Store and Merchandising teams.

Key Responsibilities

Campaigns & Planning

- Plan and execute monthly marketing activities around collections, bridal seasons, festivals and launches
- Prepare and follow a content calendar approved by the Director
- Keep brand voice, visuals and tone consistent on every platform

Digital & Social Media

- Manage Instagram, Facebook, Pinterest and the website
- Plan and coordinate reels, posts, stories and lookbooks
- Run and monitor paid ads (Meta/Google) within the approved budget
- Handle email and WhatsApp campaigns for client engagement

Content & Shoots

- Coordinate with photographers, videographers, models, stylists and makeup artists
- Assist Design with shoot concepts, moodboards and styling
- Review content for quality and brand fit before posting

PR, Influencers & Collaborations

- Connect with fashion influencers, bloggers, stylists and media




- Coordinate gifting, collaborations and press features
- Support participation in exhibitions and fashion events

Sales Support

- Follow up on social media and website enquiries, especially bridal and custom orders
- Support the Store team with in-store promotions, displays and events

Reporting

- Prepare a monthly report on reach, engagement, leads and conversions
- Share campaign results and ideas with the Director

Requirements

Experience

- 1 to 2 years in marketing or social media, preferably in fashion, apparel or lifestyle
- Hands-on experience running social media or campaigns
- A portfolio of past work is required

Skills

- Good understanding of fashion and current trends
- Strong written and spoken English; Hindi and Gujarati are an advantage
- Working knowledge of Meta Business Suite, Canva and basic Adobe tools
- Basic knowledge of Google Analytics and paid ads
- Valuable copywriting and an eye for detail

Education

- Bachelor's degree in Marketing, Mass Communication, Fashion Management, Business or a related field

Who You Are
- Creative, organised and eager to grow
- Comfortable working to high standards and deadlines
- Takes ownership and follows through
- Passionate about fashion and storytelling

Job Details
- Location: Vadodara, Gujarat (on-site)
- Employment type: Full-time
- Reports to: Director
- Salary: As per experience and industry standards

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Social Media Marketing Manager (Raopura)
🏢 Amrin Fashion Private
📍 Raopura

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