The Role

LinkedIn is more than a place to publish posts. It is where ideas compete for attention, brands earn credibility, and the right conversations can change how a business is perceived.

At CareerXperts, we work at the intersection of talent, technology and business. We are looking for a Social Media Manager with a strong LinkedIn focus who understands the platform, has a sharp content instinct and knows how to build a consistent brand presence without resorting to generic corporate content.

This role calls for someone who can think strategically, write creatively, understand audience behaviour, experiment with content formats and take ownership of organic growth.

What You’ll Own

LinkedIn Strategy & Growth

- Develop and execute a LinkedIn-first social media strategy aligned with brand positioning and business priorities.
- Build content calendars covering thought leadership, industry insights, recruitment trends, leadership perspectives, company updates and employer branding.
- Drive organic reach, audience growth, meaningful engagement, profile visits and brand visibility.
- Study LinkedIn distribution patterns, content performance and audience behaviour to identify what deserves more attention.
- Experiment with formats, publishing frequency, hooks, polls, carousels, newsletters and founder-led content.

Content Creation & Storytelling

- Write sharp, original LinkedIn posts that sound human, informed and distinctive.
- Turn ideas from recruitment, DeepTech, startups, leadership and talent markets into compelling content.
- Develop scroll-stopping hooks, solid headlines, captions, polls and newsletter editions.
- Work with designers to create effective visual content, carousels, campaign creatives and branded assets.
- Maintain a consistent brand voice across company pages and leadership profiles.




- Identify relevant industry conversations and timely topics that the brand can contribute to meaningfully.

Analytics & Performance

- Track impressions, engagement rates, follower growth, clicks, reach and other relevant performance metrics.
- Analyse content performance to understand what resonates, what falls flat and why.
- Run structured experiments on content formats, hooks, topics and publishing schedules.
- Prepare regular performance reports with clear insights and actionable recommendations.
- Translate analytics into better content decisions rather than reporting numbers alone.

Brand & Campaign Management

- Plan and execute LinkedIn campaigns for brand awareness, employer branding, service visibility and recruitment marketing.
- Coordinate with internal teams to gather insights, stories and subject-matter inputs.
- Maintain a strong publishing cadence and ensure timely execution.
- Monitor relevant industry discussions, competitors and emerging content trends.
- Explore appropriate LinkedIn features and marketing capabilities to expand brand visibility.

What We’re Looking For

- 3–6 years of experience in social media management, digital content or LinkedIn marketing.
- Demonstrable experience managing LinkedIn company pages and growing organic audiences.
- Excellent writing, editing, headline development and storytelling skills.
- A strong understanding of LinkedIn content formats, analytics and distribution dynamics.
- Experience creating content calendars and managing multiple content streams.




- Ability to interpret performance data and make informed content decisions.
- Familiarity with tools such as Canva, LinkedIn Analytics and social media scheduling or reporting tools.
- Strong project management skills and the ability to maintain consistency without compromising content quality.
- A proactive mindset, sound creative judgement and a willingness to test new approaches.

What Will Give You an Edge?

- Experience growing a LinkedIn company page through organic content.
- A portfolio of LinkedIn posts, campaigns, newsletters or content experiments with measurable outcomes.
- Experience with B2B marketing, recruitment, HRTech, startups or technology brands.
- An understanding of founder branding, executive thought leadership and employer branding.
- The ability to combine creative instincts with analytical thinking.

How We’ll Measure Success

- Sustained growth in relevant followers and organic reach.
- Improved engagement quality and audience interaction.
- Stronger consistency and distinctiveness in brand communication.
- Better-performing content backed by analytics and experimentation.
- Meaningful contributions to brand visibility and business objectives.

Why CareerXperts?

We work across talent, technology and the businesses shaping what comes next. That gives us plenty to say - but saying it well takes thought, originality and a clear understanding of the audience.

You will have the opportunity to shape how CareerXperts shows up on LinkedIn, experiment with ideas, build a recognisable brand voice and connect content performance with business impact.

If you know how to make a brand worth paying attention to on LinkedIn, we should talk.

Application: Share your resume along with links to LinkedIn pages you have managed and examples of content or campaigns you have worked on.

📌 Social Media Manager | LinkedIn Strategy, Content & Brand Growth (Bengaluru)
🏢 CareerXperts Consulting
📍 Bengaluru