Key Responsibilities

1. Social Media Management

- Manage social media accounts across Instagram, Facebook, LinkedIn, and other relevant platforms.
- Develop monthly social media content calendars for multiple clients.
- Schedule and publish posts, reels, stories, and other content formats.
- Maintain consistency in brand voice, visual identity, and posting frequency.
- Monitor social media trends, competitor activities, and industry updates.

2. Content Planning & Coordination

- Develop creative content ideas, captions, hooks, and concepts for posts and reels.
- Write engaging, grammatically correct, and platform-specific captions.
- Brief graphic designers and video editors with transparent creative directions.
- Coordinate with the design team to ensure timely delivery of social media creatives.
- Suggest trending audio, reel formats, campaign ideas, and interactive content.

3. Client Coordination

- Understand client requirements, brand guidelines, products, and target audiences.
- Coordinate with clients for content approvals, feedback, and required information.
- Manage content revisions and ensure timely execution of monthly deliverables.
- Communicate professionally with clients and maintain organised records of approvals.

4. Performance Monitoring & Reporting

- Track engagement, reach, impressions, follower growth, and content performance.
- Prepare monthly social media performance reports.
- Identify top-performing content and recommend improvements.
- Use platform insights and analytics to improve future content strategies.

5. Trends & Campaign Execution

- Research relevant social media trends and competitor strategies.
- Plan content for festivals, special occasions, product launches, and brand campaigns.
- Assist with influencer collaborations, user-generated content, and promotional campaigns.




- Work closely with the SEO and digital marketing teams to maintain consistency across marketing channels.

Required Skills & Qualifications
- Bachelor's degree in Marketing, Mass Media, Communications, or a related field.
- 1–3 years of experience in social media management or digital marketing.
- Strong writing, proofreading, and communication skills.
- Good understanding of Instagram, Facebook, LinkedIn, and other social platforms.
- Experience in content calendar planning and social media scheduling.
- Ability to research trends and convert them into relevant brand content.
- Familiarity with Meta Business Suite and social media analytics.
- Strong organisational skills and the ability to manage multiple client accounts.
- Attention to detail, creativity, accountability, and willingness to learn.

Preferred Skills
- Basic knowledge of Canva or other creative tools.
- Understanding of Instagram Reels, short-form video content, and storytelling.
- Basic knowledge of SEO, hashtags, and social media discoverability.
- Familiarity with AI tools for content research and ideation.
- Experience working with a digital marketing agency or creative studio.

Key Performance Indicators (KPIs)
- Timely preparation and execution of monthly content calendars.
- Consistent and error-free content publishing.
- Quality of content ideas, captions, and creative briefs.
- Timely client communication and approvals.
- Improvement in engagement, reach, and overall content performance.
- Accuracy and timely submission of monthly reports.
- Effective coordination with internal teams and clients.

FRESHERS CAN APPLY FOR PAID INTERNSHIPS Job Type: Full-time

Pay: ₹22,000.00 - ₹25,000.00 per month

Ability to commute/relocate

- Mumbai, Mumbai Suburban - 400069, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Education:
- Bachelor's (Preferred)

Experience:
- total work: 1 year (Required)

Work Location: In person

📌 Social Media Executive (Mumbai)
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