Company Description Mavlers is an enterprise lifecycle marketing partner that helps brands unlock more value from their CRM and marketing automation investments. The company blends strategy, platform expertise, campaign execution, and managed services to support personalized customer experiences at scale. A team of 400+ specialists works across leading platforms such as Salesforce Marketing Cloud, Braze, HubSpot, Marketo Engage, Pardot, Adobe Campaign, Klaviyo, Iterable, and Customer.io.

Mavlers provides end-to-end support, including CRM strategy, lifecycle marketing, journey design, platform implementation, integrations, campaign production, QA, personalization, reporting, and ongoing managed services. Trusted by 100+ brands and backed by over 15 years of global delivery experience, Mavlers operates as an extension of enterprise marketing teams to accelerate campaigns while maintaining governance and quality.

Role Description The Senior Salesforce Marketing Cloud (SFMC) role is a full-time remote position responsible for leading the design, build, and optimization of multi-channel marketing programs within SFMC. Day-to-day tasks include configuring and maintaining SFMC modules (such as Email Studio, Journey Builder, Automation Studio), developing data extensions and segmentation strategies, and implementing complex customer journeys and trigger-based campaigns. The role involves translating business requirements into scalable SFMC solutions, collaborating with marketing, CRM, and analytics teams, and ensuring campaigns adhere to data privacy, compliance, and brand guidelines.





The Senior SFMC skilled will also troubleshoot platform issues, perform QA and testing, monitor performance, and drive continuous improvement through A/B testing, reporting, and best-practice recommendations. Mentoring junior team members and contributing to platform standards and documentation are also part of this role.

Qualifications

- Strong Salesforce Marketing Cloud expertise, including hands-on experience with Email Studio, Journey Builder, Automation Studio, Contact Builder, and data extensions.
- Proficiency in SFMC-specific technologies such as AMPscript, SQL for queries and segmentation, and REST/SOAP APIs for integrations.
- Experience designing and orchestrating lifecycle and trigger-based campaigns, customer journeys, and personalization strategies at enterprise scale.
- Solid understanding of CRM data models, data hygiene, audience segmentation, and integration with upstream and downstream systems.
- Background in marketing automation, lifecycle marketing, and campaign optimization, including A/B testing and performance reporting.
- Ability to gather and interpret business requirements, document solutions, and collaborate effectively with cross-functional stakeholders.
- Strong QA, troubleshooting, and problem-solving skills, with attention to detail and commitment to platform governance and compliance.
- Relevant certifications such as Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Consultant, or equivalent are highly desirable.
- Previous experience in

📌 Senior SFMC (India)
🏢 Mavlers
📍 India