Key Responsibilities

Develop and execute SEO strategies for client websites and internal applications

Perform detailed keyword research, competitor analysis, and search intent analysis.

Conduct complete SEO audits and identify technical, content, and authority-related issues.

Handle on-page SEO including:

Title tags and meta descriptions

Heading structure

Internal linking

URL optimization

Schema markup

Image optimization

Content optimization

Identify and resolve technical SEO issues related to:

Crawling and indexing

Canonical tags

Robots.txt

XML sitemaps

Redirects

Duplicate content

Core Web Vitals

Page speed

Mobile usability

Structured data

Work with developers to ensure technical SEO recommendations are implemented correctly.

Develop content strategies based on keywords, search intent, competition, and business goals.

Optimize existing pages and recommend new landing pages, blogs, and supporting content.

Build high-quality and relevant backlinks through ethical off-page SEO techniques.

Monitor rankings, organic traffic, conversions, impressions, CTR, and other SEO KPIs.

Prepare regular SEO performance reports and provide actionable recommendations.

Monitor algorithm updates and adjust strategies accordingly.

Work closely with content writers, developers, designers, and digital marketing teams.

Perform competitor backlink and content-gap analysis.

Identify opportunities to improve local, national, and international search visibility.

Manage SEO activities across multiple client projects simultaneously.

Required Skills

Minimum 5 years of hands-on SEO experience.

Strong understanding of Google search algorithms and SEO best practices.





Excellent knowledge of on-page, off-page, and technical SEO.

Strong keyword research and competitor analysis skills.

Good understanding of search intent and content strategy.

Team Management

Project Management

Client Communication

Experience using tools such as:

Google Search Console

Google Analytics / GA4

Google Keyword Planner

SEMrush

Ahrefs

Screaming Frog

PageSpeed Insights

Google Trends

Valuable understanding of Core Web Vitals and website performance.

Knowledge of schema markup and structured data.

Ability to analyze SEO data and convert insights into actionable recommendations.

Strong understanding of link-building strategies and backlink quality.

Good written and verbal communication skills.

Ability to work independently and manage multiple projects.

Must Have

Should be willing to learn and work on an overall Marketing Strategy, not only confine to SEO.

Preferred Experience

Candidates with experience in the following areas will be preferred:

SEO for USA-based or international clients eCommerce SEO

Shopify SEO

WooCommerce SEO

WordPress SEO

Local SEO

SaaS and technology websites

B2B SEO

Enterprise or large website SEO

SEO migrations and website redesign projects

Conversion-focused SEO

Content marketing

Experience working in a digital marketing agency, IT company,



or SEO agency handling multiple international clients will be an advantage.

AI Search / GEO Knowledge

SEO is evolving beyond traditional Google search.

Candidates with knowledge or experience in Generative Engine Optimization (GEO), AI Search, ChatGPT visibility, Google AI Overviews, and optimizing content for AI-driven search experiences will be given preference.

The candidate should be willing to continuously learn how search behavior is changing because of AI and adapt SEO strategies accordingly.

What We Expect

We are looking for someone who does not simply follow an SEO checklist.

The right candidate should be able to:

Understand the client's business and target audience.

Identify why competitors are ranking better.

Build an SEO strategy based on data rather than assumptions.

Prioritize SEO activities based on their potential business impact.

Understand the relationship between traffic, user intent, leads, and conversions.

Take ownership of SEO performance.

Continuously test, measure, learn, and improve.

Education

Bachelor's degree in Marketing, Computer Science, IT, Communications, Business, or a related field is preferred.

However, strong practical SEO knowledge and proven results are more important than the degree.

Work Location

Lucknow, Uttar Pradesh

This is a full-time position based out of our Lucknow office.

Experience

Minimum: 5+ years

Candidates with 5–15+ years of strong hands-on SEO experience and experience managing international clients will be preferred.

Pay: ₹45,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Senior SEO Professional / Digital Marketing Manager (Lucknow)
🏢 Adira softtech
📍 Lucknow