Location: Pune (On-Site)

Experience: 5+ Years

Employment type: Full Time

CTC Offred: 6-7 LPA

Industry Type: D2C, Dairy, F&B; FMCG

About Desi Farms

Desi Farms is a rapidly growing D2C dairy brand committed to delivering 100% pure, farm-fresh dairy products directly to consumers. As we continue to scale, we are looking for a data-driven senior performance marketing executive who will take full ownership of our paid acquisition channels, drive customer growth, optimise marketing efficiency, and contribute directly to scaling our business.

Key Responsibilities

- · Paid Media Management: Plan, launch, manage, and optimise acquisition campaigns across Google Ads and Meta (Facebook & Instagram) to scale customer acquisition while maintaining target CAC and ROAS benchmarks.
- Testing & Optimisation: Design and execute A/B tests across ad creatives, copy, landing pages, offers, and audience targeting to continuously improve conversion rates and marketing efficiency.
- Budget Allocation & Forecasting: Manage and allocate advertising budgets across channels based on performance trends, attribution data, and business objectives to maximise blended returns.
- Analytics & Reporting: Monitor and analyse key performance metrics, including CAC, ROAS, MER, conversion rate, retention, and CLV, using Google Analytics 4 and Looker Studio; present actionable growth insights to leadership.
- Tracking & Attribution: Ensure accurate implementation of conversion tracking, pixels, events, and attribution systems; collaborate with technical teams to troubleshoot and improve data accuracy.




- Cross-Functional Collaboration: Partner with creative, content, CRM, and retention teams to produce high-performing ad creatives, compelling messaging, and cohesive customer funnels.

- Requirements & Qualifications

- · Experience: 5+ years of hands-on experience in performance marketing or growth marketing, managing and scaling campaigns on Google Ads and Meta Ads.
- Domain Expertise: Prior experience with D2C brands in dairy, food & beverage, FMCG, or related consumer categories is preferred.
- Funnel & Data Acumen: Strong understanding of acquisition funnels, attribution models, conversion tracking, and campaign optimisation.
- Tool Proficiency: Hands-on expertise in Google Analytics 4, Looker Studio, Meta Ads Manager, and Google Ads.
- Copywriting Skills: Strong copywriting ability to draft high-converting ad copy, campaign messaging, and brand communication.
- Modern Tech: Familiarity with AI tools and modern marketing technologies is a plus.
- Mindset: Strong communication, problem-solving skills, and the ability to take ownership in a fast-paced environment.

Why Join Desi Farms?

- High Ownership: Direct control over acquisition channels with measurable impact on revenue growth.
- Leadership Access: Work directly alongside the founders and executive leadership team.
- Brand Growth: Play an instrumental role in shaping the growth story of one of India's emerging premium dairy brands.
- Work Culture: Thrive in an entrepreneurial, merit-driven, and collaborative workplace.

📌 Senior Performance Marketing Executive / Performance Marketing Executive (Pune)
🏢 Desi Farms
📍 Pune