Role: Senior Marketing Executive

Location: Gurugram / Hybrid (2 days work-from-home per month)

Job Type: Full-time

About inme

For over 30 years, inme has helped more than 120,000 children discover themselves through outdoor learning, adventure, and life skills.

In a world where childhood is increasingly shaped by screens, inme creates real-world experiences that build confidence, resilience, independence, and friendships that last a lifetime.

We are looking for a agile and creative Marketing Executive who believes in this mission and can help us connect with and inspire more families across India.

What You Will Be Doing:

- Campaign Execution

- Support the planning and execution of marketing campaigns for inme programs.
- Coordinate with designers, video editors, and agencies to produce high-impact marketing assets.
- Ensure end-to-end campaign delivery across digital and offline touchpoints on schedule.
- Plan, segment, write, and execute targeted email marketing campaigns.

2. Social Media & Digital Marketing
- Manage and scale inme’s social presence across Instagram, Facebook, YouTube, and LinkedIn.
- Build, maintain, and execute structured monthly content calendars.
- Collaborate with the creative team to produce high-engagement reels, program testimonials, and brand stories.
- Continuously track engagement metrics and optimise content distribution.

3. Website & Lead Generation
- Maintain and update website content and campaign landing pages.
- Drive marketing initiatives focused on inbound inquiry generation and program registrations.
- Track, qualify, and monitor leads funnelling from paid and organic digital campaigns.

4. Partnerships & Collaborations
- Identify and support brand collaborations and strategic alliances.




- Assist in executing co-marketing initiatives and school/corporate outreach partnerships.

5. Content & Storytelling
- Craft authentic stories, explorer testimonials, and thought leadership pieces reflecting the inme philosophy.
- Direct and coordinate with photographers and editors for field footage, program assets, and recap reels.

6. Analytics & Reporting
- Monitor key performance indicators across campaigns, channels, and funnels.
- Prepare actionable reports covering reach, engagement, conversion rates, and ROI.

Skills & Qualifications
- 3–4 years of hands-on experience in brand marketing, digital marketing, or campaign management.
- Proven track record in organic social media growth and content distribution.
- Strong written, verbal, and visual storytelling communication skills.
- Demonstrated ability to coordinate seamlessly across cross-functional teams, agencies, and freelancers.
- Hands-on proficiency with marketing tools (Meta Ads Manager, Google Analytics 4, email marketing platforms/automation tools).
- Genuine interest in outdoor education, youth development, or experiential learning is a major plus.

Personal Traits We Value
- Creative thinker with an eye for detail and compelling storytelling.
- Highly organised, process-driven, and proactive with deadlines.
- High ownership mindset with enthusiasm for youth impact.
- Analytical mindset with an interest in data-backed decision-making.

- Note: Please review the role requirements carefully. We kindly request that only candidates who meet the qualification criteria and experience level apply.

How to Apply

- Interested candidates are invited to share their updated CV (and portfolio/work samples, if applicable) with Amba at [email protected]

📌 Senior Marketing Executive (Gurugram)
🏢 Inme Learning
📍 Gurugram