Talasha has been mandated to hire a Senior Manager- Performance Marketing (Amazon Advertising) for a Mumbai based, series B Funded, direct to consumer brand that is one of the best known brands for education based toys & games for children

Responsibilities -

- Build & own a robust performance marketing strategy for amazon PPC campaigns across geographies
- Deliver the ROI/ROAS targets & own the performance marketing P&L;
- Partner with the leading marketplaces to create competitive Joint Business Plans, DSPs, etc
- Brief the creative team with a robust conversion lens, translating data into sharper hooks, formats, offers and audience angels
- Run structured, always-on AB/B testing across audiences, placements, creatives, bidding strategies, landing pages & promotional constructs
- Build and maintain a live performance dashboard with clear visibility for the leadership team
- Identify drops, anomalies or scale opportunities early and respond with clarity




- Study competitor strategy & align with evolving marketing benchmarks
- Optimise the pricing strategies, deals & sales promotions
- Collaborate & partner with inventory, supply chain, catalogue & customer service teams to ensure the optimal customer experience

Good to have -

- At Least 3 years experience in amazon advertising strategy (AMS)
- Experience in owning the amazon marketing P&L;
- Experience in cross functional collaboration & stakeholder management

Location - Dadar, Mumbai

#Performance Marketing Strategy #Amazon Marketing #Return on Advertising Spends #Cost of Acquisition #Campaign Strategy #A/B Testing #Keywork Optimisation #Target Audience #P&L; Ownership #Pricing Strategy #Ecommerce Marketing #DSP #Joint Business Plan #Quick Commerce Marketing

📌 Senior Manager - Performance Marketing (Amazon Ads) (Mumbai)
🏢 Talasha
📍 Mumbai