Key Responsibilities

- Develop and execute brand integration strategies in alignment with programming and advertising objectives.
- Collaborate with creative teams to create cutting-edge branded content solutions.
- Act as a liaison between sales, PRS, production teams, and product stakeholders.
- Manage relationships with clients, ensuring successful delivery campaigns.
- Monitor integration effectiveness and provide actionable insights for improvement.
- Drive the creation and curation of digital-first content to engage audiences across social media and OTT platforms.
- Collaborate with creative teams to align digital content with channel programming.
- Lead efforts to grow digital audiences through strategic campaigns, influencer collaborations, and creative activations.
- Leverage analytics to refine strategies and optimize engagement.
- Identify and develop monetization opportunities across digital platforms, including branded campaigns,



paid partnerships, and advertising.
- Work closely with the sales team to pitch and secure digital sponsorships.

Skills & Attributes for success

- Experience managing media relations and marketing campaigns required.
- Management, analysis and growth of social and branding campaigns with measured results.
- Ability to build and maintain beneficial media relationships on an organization's behalf.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Creative mindset with a strong sense of cultural relevance for Tamil audiences.
- Can read, write and speak Tamil (or any 2 out of the three)

Preferred Education & Experience

- MBA in Marketing from a Tier 1 or 2 college
- 10-12 years of relevant experience

📌 Senior Director - Marketing, Tamil (Chennai)
🏢 JioStar
📍 Chennai