Role

Area Sales Manager

Designation

ASM

Job Type

Full-Time

Location

Kanpur-UP

Department

Sales

Sub-Department

Solar Sales-ADDO

Team Management

No

Reports to

GM

Objective & Key Result (OKR) expectations

Objective 1: Achieve Sales Growth & Market Share Expansion

Key Results

- Achieve monthly, quarterly, and annual sales targets within assigned territory.
- Ensure minimum 10% YoY growth in primary and secondary sales volumes.
- Drive market share increase through consistent dealer engagement and new customer acquisition.

Objective 2: Strengthen Channel & Dealer Network

Key Results

- Identify, onboard, and activate current dealers/distributors as per business potential.
- Strengthen existing channel relationships through regular connects, credit management, and performance reviews.
- Ensure 95% active dealer retention rate across the territory.

Objective 3: Ensure Healthy Collections & Financial Discipline

Key Results

- Achieve ≥95% collection efficiency with zero critical outstanding beyond credit limit.
- Maintain Days Sales Outstanding (DSO) within approved limit.
- Coordinate with Finance & Commercial teams to ensure compliance on billing and documentation.

Objective 4: Drive Market Coverage & Territory Development

Key Results

- Expand presence in high-potential towns and new markets through structured market visits.
- Conduct monthly beat planning ensuring 100% territory coverage.
- Identify growth opportunities through local market insights and competitor tracking.

Objective 5: Ensure Customer & Channel Partner Satisfaction

Key Results

- Maintain ≥90% satisfaction score in dealer feedback surveys.
- Ensure timely resolution of complaints and service issues within 72 hours in coordination with Service & CRM teams.
- Drive loyalty programs and promotional schemes effectively at the field level.

Objective 6:



Process Compliance & Reporting Excellence

Key Results

- 100% adherence to sales reporting, expense submission, and CRM updates within timelines.
- Zero deviations from company policies and audit norms.
- Submit structured sales MIS, competitor analysis, and market intelligence reports on time.

Core Competencies Required

Competency

Type

Description

Sales Planning & Execution

Functional

Ability to set and achieve sales targets through structured planning and execution.

Channel Management

Functional

Builds, strengthens, and sustains dealer/distributor networks effectively.

Customer Orientation

Functional

Focuses on understanding and meeting customer needs to build loyalty.

Financial Acumen

Functional

Ensures profitability and credit discipline within assigned region.

Market Intelligence

Functional

Analyzes competitor trends and translates insights into actionable strategies.

Stakeholder Management

Leadership

Collaborates cross-functionally with Service, Logistics, and Marketing for seamless execution.

Result Orientation & Accountability

Behavioral

Maintains a strong focus on outcomes and ownership in achieving business targets.

Qualifications & Experience

Requirement

Description

Education

Graduate / Postgraduate in Business, Marketing, or related field (MBA preferred).

Experience

4–6 years of experience in Sales, Channel Management, or Business Development, preferably in automotive, battery,



or FMCD industries.

Industry Preference

Manufacturing, Automotive, Power Solutions, or FMCD sectors.

Certifications (Optional)

Training or certification in sales management, negotiation, or channel excellence is an added advantage.

About the Role

- The Senior Area Sales Manager will oversee and drive sales initiatives within a designated region.
- The role involves developing and implementing strategic plans to achieve sales targets and enhance market presence.
- This position requires strong leadership skills to motivate and guide a team of sales representatives.

About the Team

- You will work closely with a dynamic team of sales professionals committed to delivering outstanding results.
- Collaboration with marketing, customer support, and product management teams will be essential to ensure alignment on goals.
- The team values innovation and is focused on fostering a positive and productive work environment.

You are Responsible for

- Designing and executing effective sales strategies to meet and exceed assigned sales goals.
- Building and maintaining strong relationships with key customers and partners in the region.
- Analyzing market trends and competitor activity to identify new sales opportunities.
- Providing training and mentorship to junior sales staff to enhance team performance.

To succeed in this role – you should have the following:

- Proven experience in sales management, preferably in the automotive or related industry.
- Strong analytical and strategic thinking skills to navigate complex sales situations.
- Excellent communication and interpersonal skills to foster relationships with clients and team members.
- A results-driven mindset with a track record of meeting or exceeding sales targets.

📌 Senior Area Sales Manager (Kanpur)
🏢 Eastman Auto u0026 Power
📍 Kanpur